Jim Fannin is America’s ZoneCoach®, coaching more champions in sports, business, and life than anyone on earth for over 40 years. As one of the world’s foremost thought leaders, he is more than a life, business, or sports coach. He is a "change your life" coach. With the ONLY proven blueprint for attracting the Zone mindset, Jim has helped transform millions of people's lives by providing proven tools and techniques to create simplicity, balance, and abundance.

In 1974, Jim Fannin discovered five markers for “thinking like a champion” and attracting the peak performance mindset called the Zone in all aspects of life, business, and sports. They are self-discipline, concentration, optimism, relaxation, and enjoyment. Collectively they form the acronym S.C.O.R.E.®, which is the cornerstone of Jim’s teaching that unlocks one’s full potential.

With proprietary research on intuition, visualization, and self-awareness, Jim customized his S.C.O.R.E.® Success System with its powerful 90-Second Rule™ tools and techniques for the world’s elite athletes, top executives, business owners, couples, parents, and students.

Jim is a best-selling author, entrepreneur, premier platform speaker, life strategist, former professional tennis player and coach, educator, business consultant, podcast host, columnist, blogger, peak performance coach, and philanthropist.