Hiii Sunshines! Welcome back to The Gold Biz Podcast. This week I had the pleasure of chatting with the amazing, Gina Knox. Gina is a financial coach and the founder of Gina Knows Money. With a background in finance and accounting, Gina helps entrepreneurs and small business owners gain control of their finances and build wealth. She is passionate about helping her clients create financial stability and achieve their financial goals.

During our chat, Gina dropped some serious truth bombs on how entrepreneurs like you and I can save money and effectively manage that ever-changing variable income. Trust me, you won't want to miss this! Gina emphasized the importance of saving, no matter how big or small the amount. She shared some awesome tips on simplifying your bank accounts and creating a clear savings system. It's all about getting intimate with your finances and truly understanding your income and expenses.

Consistency is key, according to Gina. As an entrepreneur, paying yourself consistently is vital. We also dove into the power of setting quarterly and annual goals, rather than solely focusing on monthly goals. It's all about embracing the ebb and flow of being an entrepreneur. 

🔑 In this episode, you will learn:

• The impact of low months on business decisions

• How to set quarterly and annual goals rather than focusing solely on monthly goals

• The importance of paying yourself 

Leave a review for a chance to be entered into this month’s giveaway!

Get 10 ways to increase and market album sales here! 

Booking Bottleneck Quiz Here

FREE SEO Guide to bring in inquiries without using social media

See shop and free resources HERE 

APPLY HERE to Passion to Profit - the signature 12 month Coaching Program for Established Photographers to raise their prices and become lead generation machines to consistently book their highest paying clients  

Connect on Instagram HERE

Connect with Gina Here

⏱️TimeStamps

1:00 First step is to simplify bank accounts and get familiar with expenses

4:00 Set a trigger number to know when it's a problem

6:00 Avoid percentage-based approaches for saving for taxes

11:00 Use savings to maintain consistent owner's pay during low cash months

18:00 The importance of mindset and overcoming shame around money

20:15 Coping with fluctuating income and normalizing inconsistent income

22:23 Scaling and managing inconsistency

24:27 Importance of managing inconsistency and creating calmness

26:54 Focus on quarterly and annual goals instead of monthly goals

28:23 Building self-trust and leading with heart in business

29:14 Letting go of the need for consistent savings every month

30:09 Staircase thinking and saving different amounts each month

"How you leave in an experience is just as, if not more important than how you start it."

Hi Sunshines! I'm so glad you’re here! In this episode, we're going to uncover the secret sauce behind booking more photography clients using the fascinating concept of the primacy recency effect. Trust me, it's a psychological phenomenon that will blow your mind!

Humans have a tendency to remember the first and last things they encounter in an experience more vividly than anything in between. It's like having a superpower for leaving a lasting impression! And that's where the magic happens.

I'm here to spill the tea on how you can make an unforgettable first impression during that initial phone call. But that’s not all that matters, I'll be sharing some epic examples of how you can leave your clients wanting more at the end of a conversation.

We’re going to talk about standing out from the crowd, my friends. Offering something unique to potential clients is key! I'm dishing out some creative ideas that will have your clients head over heels, begging to work with you.

🔑 In this episode, you will learn:

• Why providing unique and personalized follow-up resources is key

• The importance of first and last impressions in client interactions

• How to address booking bottlenecks in the client onboarding process

Get my lead magnet freebie HERE  to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

Leave a review for a chance to be entered into this month’s giveaway!

Get 10 ways to increase and market album sales here! 

Booking Bottleneck Quiz Here

Connect on Instagram HERE

⏱️TimeStamps

0:00 Introduction to the primacy recency effect

2:00 How to make a lasting impression on potential clients

4:00 Taking the booking bottleneck quiz to identify personal bottlenecks

7:00 Applying the primacy recency effect to all aspects of business

8:00 Evaluating and improving primacy and recency in business interactions

9:00 Importance of communicating the value of being a memory creator

"You're not just selling a product, you're selling an experience."

Hi Sunshines! I'm so glad you’re here! This week we’re diving into ways to boost your album sales. This week I'm stressing the importance of selling albums and highlighting the emotional experience they provide. I’m giving away tips on marketing campaigns, email sequences, and overcoming objections to increasing album sales. This quick solo talk i'm spilling all the tea with so many tips and tricks you’re going to want to take notes & implement them into your current strategy! If you’re getting value from this show, don’t forget to leave a review and be entered for a chance to win this month's giveaway! 

Get my brand NEW Guide: Albums that Sell

or grab the freebie: 10 ways to increase and market album sales here! 

🔑 In this episode, you will learn:

• How to boost your income by selling albums to your clients.

• Overcome objections by showcasing payment plans, album quality, and long-term value.

• Ways to extend the offboarding phase to allow clients time to consider purchasing albums.

Leave a review for a chance to be entered into this month’s giveaway!

Connect on Instagram HERE

⏱️TimeStamps

1:30 Clients often purchase albums 30+ days after gallery delivery

3:20 Marketing campaigns and emails to promote album sales

6:03 Overcoming objections to album sales

8:00 Using testimonials and examples to showcase album value

10:15 Introduction to the importance of selling albums

13:16 Utilizing different points in workflow to address objections

15:16 Bonus tip: Creating a blog post about album importance

Get my brand NEW Guide: Albums that Sell

"Using automation in your marketing strategy helps eliminate manual tasks and create a client experience that's consistent every time."

Hi Sunshines! I’m so glad you’re here. In this episode, we're diving headfirst into the world of marketing automation. As a business owner, it's crucial to keep your marketing tasks automated while still delivering a personalized and authentic client experience. 

I’m sharing several tricks on how to achieve this, including using a CRM system to streamline processes and provide a consistent client journey. I'll also discuss automating lead capture, using autoresponders to set expectations and provide resources, creating event reminders to ensure clients are prepared, automating client onboarding sequences to provide the right information at the right time, implementing nurture sequences to build relationships and upsell campaigns to enhance the client experience. 

Finally, we’ll talk about the process of automating the gathering of testimonials for effective marketing. Tune in to learn how automation can transform your marketing strategies and take your business to new heights!

🔑 In this episode, you will learn:

• Use automation to capture leads and avoid missed messages.
• Autoresponders provide immediate responses and set boundaries and expectations.
• Event reminders in a CRM system help clients prepare for scheduled events.
•  

Get my lead magnet freebie HERE  to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

Leave a review for a chance to be entered into this month’s giveaway!

Connect on Instagram HERE

⏱️TimeStamps

0:00 Introduction to the topic of marketing automation ideas

3:13 Implementing autoresponders for immediate responses and guidance

5:03 Automating event reminders for scheduled sessions or calls

6:26 Automating client onboarding sequences for a seamless experience

9:26 Incorporating upsell campaigns into the nurture phase

10:59 Automating the process of gathering testimonials and reviews

12:10 Balancing automation with the value of human connection

"You're just a photographer. You're really just there to capture the moments, but sometimes it might not happen." 

Hi Sunshines!!! ☀️Welcome back to another episode of The Gold Biz Podcast! Our special guest this week is Paige Griffin, or you may know her as “The Legal Paige.” Paige Griffith is a lawyer and the founder of The Legal Paige, a company that provides legal resources and contract templates specifically tailored for photographers. With her expertise in the photography industry, Paige helps photographers navigate the legal aspects of their business and ensure they have comprehensive contracts in place.

In this chat, Paige and I dive into the crucial contract clauses that photographers sometimes overlook. We're talking about five essential areas that will truly brighten up your legal game: the "no downgrade" clause, a crystal-clear cancellation policy, the "no pose or photo guarantee" clause, creating a harassment-free and safe work environment, and those oh-so-vital clauses related to copyright ownership and photograph privacy. Paige emphasizes how these little legal rays of sunshine can protect you and make sure you and your clients are on the same page.

This episode is absolutely overflowing with precious knowledge to help you guard your photography passion like it's the most valuable treasure!

SHOP CONTRACTS + CLAUSES HERE

🔑 In this episode, you will learn:

• The significance of reviewing that model release clause with your clients. It's all about keeping things respectful.

• How contracts play a big part in the client experience and building trust. Let's make your clients feel like they've just found a pot of gold!

•  Adding those essential clauses to your existing contracts through addendums and amendments. We'll show you how to make it a breeze.

Get my lead magnet freebie HERE  to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

Leave a review for a chance to be entered into this month’s giveaway!

SHOP CONTRACTS + CLAUSES HERE

⏱️TimeStamps

[1:25] Five common things photographers miss in contracts

[3:13] Need for a clear and strict cancellation policy

[4:48] Discussion on the need to adapt contracts to industry changes

[8:06] Suggestion to have a buffer in flat travel fees

[10:53] The importance of honoring contracts and learning from experiences

[19:55] Copyright ownership clause and limited license for client usage.

[26:59] Importance of reviewing the model release clause with clients

[32:52] Encouragement to improve contracts and client experience

SHOP CONTRACTS + CLAUSES HERE

"You have to go out and create opportunity for yourself if you want to gain more visibility."

Hi Sunshines!!!☀️Welcome back to another episode of The Gold Biz Podcast! In today's episode, we’re chatting about five ways to become wildly visible as a wedding photographer.

• Blogging and SEO: Blogging helps build credibility, position oneself as an expert, and generate traffic through optimized blog posts. 
• Collaborate with other vendors: By collaborating with other vendors, photographers can serve a new audience, make new connections, and create opportunities for referrals and friendships. 
• Provide an amazing client experience: Focusing on every step of the client journey and over-serving clients can lead to elevated client experiences. 
• Market yourself: Marketing oneself is essential for gaining visibility. It can be done through various channels, such as social media, blogging, SEO, and in-person interactions with vendors, clients, and past clients.
• Put yourself out there: Taking action and making things happen is crucial for success! 

Join me as we navigate revenue, client acquisition and retention, booking metrics, marketing, and online presence, social proof, brand reputation, and operational efficiency. We're not just crunching numbers here; we're unveiling the secrets to skyrocketing your business to the stars! 

Get my lead magnet freebie HERE  to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

Leave a review for a chance to be entered into this month’s giveaway!

Booking Bottleneck Quiz Here

🌻Timestamps🌻

• 0:00 Introduction to the importance of creating opportunities for visibility
• 1:00 Using blogging and SEO to build credibility and generate leads
• 4:00 Collaborating with other vendors to expand your audience and build relationships
• 7:00 Providing an exceptional client experience from start to finish
• 10:00 The importance of marketing yourself through various channels
• 12:00 Focusing on serving and loving others as the foundation for growth
• 13:00 Importance of being rooted in your foundation and mission

Hi Sunshines!!!☀️Welcome back to another episode of The Gold Biz Podcast! In today's episode, we chat about something crucial for every photography business – tracking those KPIs! 

These little numbers hold the key to unlocking the treasure chest of your photography empire! 

Join me as we navigate revenue, client acquisition and retention, booking metrics, marketing, and online presence, social proof, brand reputation, and operational efficiency. We're not just crunching numbers here; we're unveiling the secrets to skyrocketing your business to the stars! 

In this episode, you will learn:

• Tracking website traffic and social media engagement can provide insights into the effectiveness of marketing efforts.
• Tracking time per project and editing time can help photographers identify areas for increased efficiency.
• Inquiry response time can impact conversion rates and should be monitored.

Get my lead magnet freebie HERE  to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

Leave a review for a chance to be entered into this month’s giveaway!

Booking Bottleneck Quiz Here

🌻Timestamps🌻

0:00 Introduction to the importance of KPIs in the photography business.

1:00 Revenue and income metrics: gross revenue, net revenue, average transaction value.

3:00 Client acquisition and retention: number of clients, client retention rate, referral rate.

5:00 Booking metrics: conversion rate, booking frequency.

9:00 Social proof and brand reputation: reviews and ratings, testimonials.

13:00 Importance of tracking reviews and testimonials to improve business

14:00 Tracking time per project and editing time for efficiency

19:00 Importance of monitoring KPIs based on specific photography niche and business goals

20:00 Encouragement to share the episode and tag the host

Hi Sunshines!!!☀️Welcome back to another episode of The Gold Biz Podcast! This week, I'm super excited to chat with you about something close to my heart: creating your very own "money magnet" in the photography industry! 

I can't stress enough how vital it is to have a crystal-clear signature offer and to spot those gaps in the industry. It's like a treasure hunt for your photography business! Do things differently, be a trailblazer, and offer something so unique that clients can't help but be drawn to your work like bees to honey. 🍯🐝 

This is how you attract clients who not only appreciate your art but are more than happy to pay for it. 💸💕

In this episode, you will learn:

• Create a signature offer that sets you apart from others in the industry.

• Focus on mastering your signature offer instead of constantly adding new services.

• Identify gaps in the industry and find ways to fill them with your unique approach.

• Stand out by doing things differently and offering something that can't be found elsewhere.

Get my lead magnet freebie HERE  to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

Leave a review for a chance to be entered into this month’s giveaway!

Booking Bottleneck Quiz Here

🌻Timestamps🌻

0:00 Introduction to the importance of having a clear marketing message

1:00 Creating a signature offer to set yourself apart

3:00 Filling in industry gaps to provide unique value

6:00 Doing things differently to stand out

9:00 Avoiding attracting price shoppers

🎙️This episode was produced by Your CEO Studios

"Your blog should have a desired outcome before you create it."

Hi Sunshines!!!☀️Welcome back to another episode of The Gold Biz Podcast! Our special guest this week is the amazing Katrina Waardenburg. She's a blogging and Pinterest wizard with over four and a half years of experience under her belt. Katrina's got a knack for helping businesses create blog posts that not only shine on Google but also bring in those precious inquiries.

In this episode, Katrina and I are diving deep into the art of crafting blog posts that not only rank like a champ on Google but also captivate your audience. We'll be chatting about the crucial step of setting clear goals for your blog posts and how to wield the power of keyword research to make your content not just relevant but also super easy to find.

Katrina will be spilling all the tea on her favorite keyword research tools and the secrets to striking that perfect balance between search volume and SEO difficulty. Plus, she's generously sharing insights on the ideal blog post length, the magic number of images to sprinkle throughout, and why adding alt text and metadata is like icing on the cake for SEO. You do not want to miss out on this one!

In this episode, you will learn:

• How to conduct keyword research to ensure that your blog post is relevant and searchable.
• Learn about useful tools like Narrative Publish or WordPress to create and design your blog posts.
• Aim for a balance between search volume and SEO difficulty when selecting keywords.

 Become a Lead Generation Machine with SEO HERE 

Get my lead magnet freebie HERE  to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

Leave a review for a chance to be entered into this month’s giveaway!

Connect with Katrina HERE✨

Grab Katrina's FREEBIE!

Katrina's Instagram

Katrina’s Website

🎙️This episode was produced by Your CEO Studios

Hi Sunshines!!!☀️Welcome back. This week, we are joined again by the incredible Val Marlene. Val is a former wedding photographer turned financial coach for women creative entrepreneurs. She helps these entrepreneurs take control of their money and time to create a balanced and successful life.

In this episode, Rachel continues her conversation with Val about the importance of finances for creative entrepreneurs. They discuss how to define success in terms of finances, the significance of work-life balance in relation to money, and the steps to take to ensure a healthy financial foundation for your business. This episode is jam-packed with wisdom! You don’t want to miss it!

In this episode, you will learn:

• Define your own definition of success in terms of finances and align it with your desired lifestyle.
• Separate your income into different categories, such as salary, taxes, business expenses, and profit.
• Plan for slow seasons by setting aside money during busy seasons and paying yourself consistently.

Get my lead magnet freebie HERE  to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

Leave a review for a chance to be entered into this month’s giveaway!

Connect with Val HERE✨

🌻Timestamps🌻

• 0:00 Introduction to the episode and its connection to work-life balance
• 2:24 Finding your own definition of financial success
• 4:48 Planning for the slow season and setting aside money
• 7:12 Paying yourself as a business owner
• 9:36 Setting up multiple bank accounts for finances
• 12:00 Tracking and organizing finances as a photographer
• 19:12 The connection between finances and marketing