Bulletproof Dental Practice Podcast Episode 4

Host: Dr. Peter Boulden

Atlanta Dental Spa

Guest: Jeff Hopeck

Killer Shark Marketing

Title: How to Get Conversions from Advertising with Jeff Hopeck

Subtitle: Creating a System for Answering Calls To Track Missed Opportunities

Key Takeaways

• Advertising is important but must lead to conversions.
• Dentistry is an untapped industry when it comes to online advertising. There are tremendous opportunities for referrals in dentistry.
• Call trackers are great tools to help identify missed opportunities.
• The challenge: Listening to phone calls at the end of the day is not ideal for dentists who have a full practice during the day.
• A possible solution: Killer Shark has a proprietary software, Shark Talk, that listens to every call and categorizes them for your dental practice. Then sends missed opportunities to your email inbox.
• You can be missing opportunities by not recording and listening to every call even if you are doing well as a practice.
• People don't call your office and just book an appointment. They call and ask questions to qualify your practice versus other practices they see online.
• Training is important for everyone including your reception service.
• Most practices have scripts but don't have management accountability.
• Sometimes you don't need to do or spend more on marketing. You need to identify how to solve missed opportunities.

Tweetables:

"It's not just about picking up the phone and answering the call, it's about executing on this data." - Dr. Peter Boulden

"Data is nothing without execution." - Dr. Peter Boulden

"You can't fix something that you don't know is broken." - Jeff Hopeck

Resources:

Website: sharktalk.me

Books:

How to Win Friends and Influence People by Dale Carnegie

Productivity Tool:

Google Calendar