Brandon works at the local TV station, for now, and some years ago he
started writing about beer. He was a homebrewer, and like so many home
brewers, he became hungry for knowledge. He started reaching out to
professional brewers, asking hard questions about yeast strains and
fermentation techniques, and eventually he started a blog, mostly as a safe
place to put all this information. It was called Embrace the Funk, and his
blog has since gone on to inspire a number of new, young brewers who are
specifically interested in sour and funky beers.
Two years ago, Brandon found himself helping Yazoo Brewery in Nashville
start a fledgling sour program. With no commercial brewing experience to
speak of, he simply worked his way through trial and error, towards
something he was proud of. And this year, he took home a bronze medal at
GABF, beating out so many of the brewers he was inspired by over the years.
And from the sounds of it, they couldn’t have been happier for him. He’s
the kind of guy that inspires joy in others. He’s modest, curious beyond
belief, and he works as hard as anyone to improve. His bronze medal was
almost an industry success as much as it was personal to Brandon.
One of the people he’s inspired over the years is Ryan Brei, one of the
newer brewing hires at Goose Island in Chicago. Ryan and I were in
Nasvhille together for Goose’s Migration Week, and when he heard that I was
going to get up early in the morning and catch Brandon Jones at Yazoo
before his shift, well, he essentially invited himself along. And judging
by the glimmer in his eye, I knew he was serious.
So after an unreasonably early Hop Project IPA #80, fresh off the line at
Yazoo, we gathered around a table int he taproom and dove right in. This is
Brandon Jones of Yazoo, and Embrace the Funk, alongside my travel
companion, Ryan Brei of Goose Island, listen in.