This week we announced the Slow Ride Sessions collaboration with New
Belgium Brewing. We put together an event series in Chicago to celebrate
their new session IPA, aptly named Slow Ride, and bring together the kind
of artists and artisans who can benefit from a low abv IPA while they do
their thing all day, weather it’s screenrpinting, or baking, or
woodworking. We’re offering classes with these folks, Slow Ride Session as
we call them, for the next couple of months. Super limited seating to check
it out right away. And all the ticket revenue goes to benefit the
rebuilding exchange in Chicago, a non-profit dedicated to reclaiming
salvaged building materials and getting them back into circulation in the
form of materials, furniture, anything you can think of. It’s a rad
mission.
John Clarke is a New Belgium brand manager here in Chicago. Former Goose
Island guy, he's from the world of sales and marketing, but he has to do
all that far away from the mothership in Fort Collins, Co. So how’s he do
it? What’s it like day-to-day? Breweries are hiring on more and more sales
folks across the country, and figuring out how to maintain a culture far
beyond the walls of the brewery is critical to their success.
And following that, a short conversation with Derek Lewis, the bike room
operations manager for Heritage Bicycles here in Chicago. It’s a sort of
hybrid coffee shop/bike shop that’s really taking off with a children’s
store concept, a new uptown cafe location, and Nashville is on the horizon
for this crew. Pretty exciting stuff. We’re going to talk to Derek about
the bike side of things a bit because he’s the first stop on our Slow Ride
Session series.
Learn more about the Slow Ride Sessions >>