Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

This week, Good Girls Get Rich features, guest, Jean Ginzburg. Jean is a #1 best-selling author, serial entrepreneur, digital marketing expert with more than 10 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• Jean worked as a paralegal out of college but realized that wasn't for her, she then fell in love with digital marketing
• Jean started out with one client, but realized she needs more than one to have a sustainable business (9:38)
• Jean's agency offers strategy and execution, consulting as well as group coaching (10:07)
• If you're just getting started, don't quit your full time job – your first step would be to create content and create a community (11:47)
• Creating content immediately catapults you to "expert" status (13:00)
• You can create up to 10 pieces of social media content from one video (16:03)
• Jean religiously uses a content calendar – it is extremely important to be consistent (16:54)
• When it comes to social media, hang out in places that you like to hang out – otherwise you won't do a good job (20:26)
• Jean has noticed that her email results are not where they used to be, so she has started using Messenger Chatbots (23:25)
• Jean wrote a book because she wanted to create something to give back to the entrepreneurial community (26:05)

• Thank you to Jena from Brave Masters for a thoughtful review! She was also a guest on Good Girls Get Rich – you can listen to her interview here.
• Join Karen's Triple Your Biz Club, a group coaching program where we work on your business every single day!
• Exclusive to the listeners of Good Girls Get Rich, Jean is offering her book for free! Download it here.
• Connect with jean on LinkedIn, YouTube, Instagram and Facebook!
• Looking to find out of some strategy with Karen is for you? Choose a time here to chat with her!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week on Good Girls Get Rich is part one of a three part series surrounding your email list. In part one, Karen discusses the importance of an email list and how to set yourself up for success.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• You don't own your social media followers, you own your email list (4:49)
• Karen has seen people go out of business because of Facebook algorithm changes (5:12)
• Social media is the top of the funnel – the top of the funnel has all your visibility tools (6:07)
• Those people are pointed to your website, which has an email opt-in to your list
• List building is the number one thing that Karen attributes her business success to (8:40)
• Building your email list builds profitability to your business (12:02)
• Choose an email service provider to collect email addresses (15:06)
• Create a lead magnet to entice people to want to opt-in (18:30)
• Create a "drip" of emails to follow up on the opt-in (23:00)
• One subscriber can pay for your email service provider (27:00)

• Thank you to best-selling author and podcast host, Karen Briscoe, for your review!
• Looking to get started with LinkedIn? Sign up for Karen's FREE LinkedIn Workshop here.
• Karen's Triple Your Biz Club – solely focused on your business success

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week, Good Girls Get Rich features, guest, Kari Samuels. Kari is an intuitive counselor and happiness coach who helps people align with their soul's purpose and reclaim their intuitive gifts.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• Kari is a psychic and creates a forecast video for energy every month (5:06)
• Kari has never been a formula person, she goes with what is in her heart, which is why she does them once a month (8:35)
• If Kari isn't inspired, she will postpone what has to be done – if it has to be done she tries to figure out why she isn't inspired (10:28)
• No one sees the videos Kari records until she releases them (15:11)
• Your name and birthdate show you what you should be doing in your life (25:52)
• Arch angels taught Kari to heal through the frequency of love (27:50)
• Kari's new product helps people find the positive aspects of their life (29:00)
• Kari wanted this to be easy because she knows what it is like for her when she starts something (31:32)
• Numerology is a sister science to astrology (34:33)
• Add up all the numbers of your birthdate, let's say it equals 23, you then add those numbers and get 5 – that is your number
• People feel they need permission to feel a certain way (39:15)
• If you want to be successful, be yourself – don't hide yourself, you will be out of alignment with yourself (42:00)
• Kari stayed in her wheelhouse and built her life and business on that (44:00)

• Good Girls Get Rich Episode 44: 5 Ways to Make $1,000 Today
• Don't know how to get started with LinkedIn? Come join my free workshop!
• Download Kari's free Numerology Guide to a Happy Life
• Discover what your birth date reveals about your destiny with Kari's Numerology Calculator
• Join Kari's Life Path Illumination here!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week on Good Girls Get Rich, Karen is showing you how you can make $1,000 in one day!

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• One of the hardest things as an entrepreneur is consistent income (2:24)
• As entrepreneurs, we should plan an income strategy (3:35)
• What can you do today to make $1,000 (5:37)
• What can you offer to your email list to get a bump of cash? (6:11)
• Wake up one day and decide it will be a day of live video, but you need an offer for this as well (8:50)
• Don't put a product you already have on sale (9:15)
• Make sure you are providing value, don't just sell (11:44)
• Pull up a list on LinkedIn and there will be people with green dots (they are online right now) and message them (12:27)
• Look at your previous clients and reach out to them on the phone (16:02)
• You're calling them genuinely looking to catch up (17:08)
• Review the past year of discovery calls and reach out to them again (17:49)
• If you can go all in with this, you WILL be able to make at least $1,000 in one day (22:40)

• Good Girls Get Rich Episode 43: Be Intentional With Your Time And Your Income With Laura Wieck
• Take these tips anywhere with you with this episode's download!
• Triple Your Biz Club – Karen's group coaching program

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week, Good Girls Get Rich features, guest, Laura Wieck. Laura is a licensed massage therapist and the founder of the Body Mind Coaching Program which teaches massage therapists and wholistic practitioners how to add coaching to their hands on work so they can break free from trading time for money. Her mission is to create a community of healthy and wealthy entrepreneurs.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• Laura was faced with a situation where she had to make more and work less – which is where her massage therapy coaching business (5:45)
• Our greatest challenges are our biggest opportunity (8:30)
• If you're a lady in business, that's not what you're "supposed" to do (12:44)
• Everybody had gone through something, but we live in a culture where we have to shove it down (14:40)
• You can't solve a problem with the same mindset that created it (17:10)
• Started her massage therapy business in 2008 (19:00)
• The way we learn about our intuition is when we ignore it (23:30)
• A big part of Laura's process was learning how to step up and own her worth (24:00)
• Learning how to create the structure and sell it was a turning point for Laura (27:43)
• Everything that Laura created to use with her clients, she created once and was able to reuse (32:39)
• Selling isn't about asking for money, it is about asking them to invest in themselves (33:02)
• One of Laura's Mind Body Program goals is to support its members for long lasting change (37:39)
• One high-end sale can change your whole business (38:20)
• Find something you can sell for several thousand dollars, sell it, and then you have the space to do other things

• Will Karen be in your area? Check here.
• Free LinkedIn Workshop – all NEW content! Sign up for the next one here.
• Good Girls Get Rich Episode 25: Belinda Rosenblum's Strategy to Own Your Money
• Connect with Laura on Twitter, Facebook, Instagram and LinkedIn
• Laura Weick's Official Website
• If you're a massage therapist or holistic healer and are thinking of adding coaching to your business, join Laura on her FREE webinar!
• Check out Laura's coaching program here

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week on Good Girls Get Rich, Karen is digging deep into how to use social media to maximize your time at conferences.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• You want to meet NEW people at events (3:29)
• Have you ever been to an even and knew that you could have gotten more out of the event, but didn't? (5:05)
• Do research on all events before saying "yes" – are there people that are there that can bring value to your business? (6:20)
• What is your goal for the event?
• Look at a conference's website and determine the top three people that you want to make a strong connection with (7:40)
• Make sure you're following them on all of their social media accounts and two months before the conference message them and let them know you are looking forward to learning from them (8:40)
• Share the three people that you want to connect with at the conference's content (10:40)
• Now find three more people that you want to connect with and start the same process (12:00)
• Look like somebody someone wants to get to know – your profiles need to look professionals (13:40)
• Be present at the event and use the event hashtag in your social media posts (14:20)
• Leverage relationships however they work best for you – set interviews up and more (17:45)
• The fortune is in the follow up (18:15)
• Write all the speakers that you connected with on LinkedIn a recommendation (18:48)

• Good Girls Get Rich Episode 41 - Jill Stanton's Secrets to Bring More Organic Traffic to Your Website (SO many amazing SEO tips!)
• Free LinkedIn Workshop – sign up for the next class here
• Download Karen's Conference Strategy Planner to help implement this!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week, Good Girls Get Rich features, guest, Jill Stanton. Jill is the co-founder of Screw the 9 to 5 where she and her husband, Josh, help entrepreneurs build more attention to their brands while getting more out of their life with simple strategies and behind the scenes glimpses on how to build a business online.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• Attention is the currency online (4:45)
• Jill was a social media manager for bars and restaurants and her husband, Josh, was a software and online course creator (5:00)
• Jill and her husband started a skincare site and had their first $1,000 month a few months in (6:20)
• On their wedding week, Jill & Josh decided to start a blog…named Screw the 9 to 5 (7:45)
• They tried to sell a product and it failed, so they turned back to what they know (8:25)
• Jill and her husband make money through affiliate revenue, their membership program and one-off courses (9:30)
• You have to build a foundation of sustainable, consistent traffic before using any type of paid ads (12:12)
• The difference between cornerstone content and community content
• They used paid traffic for blog posts (15:20)
• Organic traffic is the foundation and paid traffic is the gasoline on the fire (16:00)
• When you don't have traffic, you aren't making sales, which will make you frustrated (18:30)
• If you rely on paid traffic, the second that your ad account is frozen, your paid traffic is gone (19:00)
• Create blog posts for hi-profit topics and then get on others' websites, podcasts, etc to bring traffic to these blog posts (21:20)

• Good Girls Get Rich Episode 40: Why LinkedIn Should Be Where You Go Before Any Meeting
• Karen will be in New Jersey & Virginia soon - hope to see you there!
• Free LinkedIn Workshop - An hour long, FREE, workshop about how to get started with LinkedIn!
• How to Get More Website Traffic - a super informative blog post from Jill & Josh Stanton
• Hang out with Jill in her free Facebook group!
• Want even more? Attend one of Jill's FREE webinars!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week on Good Girls Get Rich, Karen dives deep into how we can use social media, especially LinkedIn, to learn more about the people we currently do business with as well as any potential business contacts.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• When you have a call, do you ever check the person's LinkedIn before the call? (7:00)
• Karen received an email from someone and checked their LinkedIn and they had no recommendations, automatically Karen knew she didn't want to work with them (8:39)
• Use LinkedIn to get to know other people (11:29)
• You can use LinkedIn to get to know people you meet both in person and online (11:58)
• People need to know how to take the next step to do business with you (14:30)
• If you're going to a conference, connect with the speakers via LinkedIn, check out their profile and send them a message (16:07)
• When you go to a conference, use a postcard to write down facts about the speakers that you learned about (18:50)

• Good Girls Get Rich Episode 39: How Jena Rodriguez's Recipe For Bravery Will Help Grow Your Business
• Join Karen at one of her live workshops!
• LinkedIn 1 on 1 Coaching Sessions with Karen
• Crystal Knows - It is a plugin that connects to your Gmail and LinkedIn - it reads across the internet to find out information about the person you are looking to communicate with

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week, Good Girls Get Rich features, guest, Jena Rodriguez. Jena teaches service-based business owners how to capitalize on their natural abilities. She believes that bravery plays a huge role in entrepreneurism.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• Jena ascended herself out of charging hourly because it builds perceived value in yourself (8:30)
• Charging hourly is a symptom of not charging your worth (10:50)
• Jena is an advocate because of her own experience, it is personal for her – she enjoys watching her clients step into their value (13:40)
• Once you see yourself in a specific light, your client will too (14:10)
• Entrepreneurship is not the easy way, it is the brave way (15:30)
• Make a decision, commit to it, take action (18:30)
• When you show your vulnerability, people will connect with you – you become more real to your audience (22:28)
• The combination of visibility and vulnerability is what helped Jena really grow her business (23:20)
• You have to be your biggest cheerleader – start speaking, be a guest on podcasts, go live on Facebook (24:54)
• The experience of becoming visible will help you feel bigger (26:05)
• If you want to reach the goals of your business, believe that you can! (31:01)
• Be on the other side of your brave (36:50)

• Karen will be in New Jersey & Virginia soon - hope to see you there!
• Let's chat about your LinkedIn goals – pick a time here.
• Good Girls Get Rich Episode 32: Rich Girls Run Real Businesses
• Join Jena's Facebook Group here.
• Use Jena's Free Worksheet to Help Build Your Business

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week on Good Girls Get Rich, Karen talks about the importance of a thoughtful LinkedIn Summary.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• So many people skip over the summary; that's what makes LinkedIn different than a resume (3:20)
• Google indexes your summary (3:50)
• Your summary is part of your digital brand online (4:35)
• Karen's secret tip to writing a summary: take your smartphone and talk into it for 2-3 minutes (in first person); What is your passion? Who do you love helping? What are your clients' results? (5:46)
• What are people searching for? Are those keywords in your summary? (8:32)
• Infuse your keywords into your transcribed audio file (9:39)
• Karen lists her specialties at the end, which are her keywords (10:00)
• Make your summary about you, but talk to your ideal client (12:22)
• Are your first few lines powerful? Do they make you want to click the "read more"? (14:24)
• Do you have a call to action at the end?
• Make sure your personality is still in your profile (16:10)
• Use ALL 2,000 characters that are available (17:00)
• Make it easy to read – make it look like a sales page (17:17)

karenyankovich.com/038download

• Solo show every week – tell Karen what you want me to talk about!
• Good Girls Get Rich Episode 18: Why I'm So Hot On LinkedIn And Why You Should Be Too
• Good Girls Get Rich Episode 24: How Your Ideal Client Avatar Affects Your Bank Account
• Good Girls Get Rich Episode 37: Geek Out On Social Media With Stacey Harris
• Interested in having Karen host a LinkedIn Lounge at your next event? Email her here.
• Rev.com - $1 per minute to transcribe your recording
• Connect with me on LinkedIn!
• See if Karen will be in your area – she would love to meet you!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict