Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

This week, Good Girls Get Rich features, guest, Stacey Harris. Stacey works with frustrated entrepreneurs and helps them DIY their social media so they can increase their income.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• Nurture relationships as if you are in a room with someone (8:32)
• If 100 people were in your house, you don't want any more than that – the same goes for social media relationships – don't worry about the numbers. Focus on conversations (9:00)
• The internet lets you put your services directly in front of the people you want to see it, unlike putting a flier in a coffee shop (12:30)
• Stacy's ideal connections on LinkedIn and ideal connections on Facebook are slightly different – they are in slightly different places (17:29)
• Your email list the only thing you own, so do your best to have your social media connections to sign up for your list (19:35)
• When you have consistency, that's when you fast track to success (24:20)
• You need to have a plan and be consistent with it (25:00)
• Who are you trying to talk to on social media? If you don't know this, you will not be able to move forward. (29:02)
• If you hate a specific platform, no matter how hard you try, you're not going to get anywhere (34:50)
• If your clients are found on a platform that you hate, outsource it!
• If you Google your name, your LinkedIn profile comes right up (36:20)
• Perfect your presence on two networks then move onto the next (37:35)

Good Girls Get Rich Episode 36: How Relationship Building On LinkedIn Increases Your Profits

Stacey Harris' Website

Stacey's Free Video Training - 5 tips frustrated entrepreneurs need to know if they aren't see results right now

LinkedUp Revolution – a great way to get started with LinkedIn

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week on Good Girls Get Rich, Karen talks about the importance of consistent relationship building strategies on LinkedIn.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• The way to leverage digital marketing is not just about making a lot of noise (3:42)
• You should have a strategic plan when it comes to digital marketing and social media (4:07)
• We have so many low cost ways to get visibility now (social media, email list, etc) (9:23)
• The more overhead we create, the more we have to pay attention to our business' profitability (11:13)
• I want to help business owners leverage digital marketing with the human touch (12:14)
• Linkedin is where high level business deals happen (13:20)
• There are so few people that are leveraging LinkedIn how it should be, making it easier to market yourself and be seen on LinkedIn (13:36)
• Goal to have 5 phone conversations a week with people you meet on LinkedIn (14:42)
• Use consistent strategies to get people on the phone; that is how I create a genuine relationship with my connections (15:04)

• Good Girls Get Rich Episode 35: Jennifer Covington's free resource!
• Thank you to Allison Jackson at Fit Moms of NJ for the review!
• Missed out on my newest course Get LinkedUp? Sign up now to be the first to know when registration opens again!
• Looking for a free course to uplevel your LinkedIn profile? Sign up here for my free 21-day LinkedIn Challenge

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week, Good Girls Get Rich features, guest, Jennifer Covington. Jennifer is a life coach and business strategist who has worked with fortune 500 companies such as 20th Century Fox and Anheuser Busch. Now, she works primarily with women entrepreneurs who want to make the world a better place.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• Going to Ecuador with the Peace Corps was Jennifer's bridge from corporate to finding her way in life (10:30)
• Becoming a life coach helped Jennifer hone in on what, exactly, she wanted to do (11:20)
• Jennifer helped create sustainability in in Ecuador by showing the shop owners how to reinvest their money into the town (ex: the money from those shops would then go to bring free or low cost lunches to others) (14:00)
• If you find yourself in a situation of knowing something isn't right, think of how to make it right (15:30)
• Always look around to see how other women (or anyone!) can support you (17:10)
• Having a community of people to ask for opinions is very valuable (19:03)
• Find your tribe, there are other people who need you support and you need their support as well (20:25)
• There are so many people doing amazing things for the world, but they are not always business savvy (23:33)
• Sometimes we don't honor our business the same way we honored our 9 to 5 (24:20)
• A soul centered business is doing what you care about (what your soul cares about) (28:27)
• Check in with where you are and connect with that and then you will be able to connect with others (29:50)
• Have a group of people around you that helps you hold your vision – use that to become one of the few who follows through on your vision (31:40)

Good Girls Get Rich Episode 32: Real Girls Run Real Businesses

Good Girls Get Rich Episode 34: How to Use LinkedIn to Get Paid Speaking Gigs (speaking is the number one way I grow my email list)

Simone's Free Action Packed Training: Launch Your Soul Centered Business Online

Jennifer's WebsiteJennifer's Podcast: Shine on Sista

Karen's FREE Live LinkedIn Training on June 19th

Karen's Newest Course, Get LinkedUp: early bird pricing ends on June 21st

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Email me at [email protected] if you have any questions or comments!

In this episode, Karen talks about optimizing your LinkedIn profile to obtain paying speaking gigs.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• This is a training podcast (4:02)
• Do you come up when people search for speakers on LinkedIn? (5:05)
• The last thing you want to be is the best kept secret in town, that is horrible for a speaker (5:32)
• The difference between SEO & ads is that, with SEO, you are putting your stuff in front of people that you KNOW are interested in what you do (7:19)
• Your LinkedIn profile - your personal brand needs to speak for itself - are you including keywords in your profile? (7:58)
• When you create your profile, make it client facing. Identify your market - who is searching for you? What are they looking for? Who are their clients? (9:32)
• Your headline & summary should be should include keywords (10:42)
• Which keywords are your searchers using to find you? (12:50)
• LinkedIn Endorsements – You can choose your top 3 endorsements, the more people that endorse you for certain skills, the more you appear in search results for those skills (15:03)
• If you're connecting to too many people, you may miss important messages. Connect with 20-50 people a week, no more (18:45)
• Don't pitch the moment you connect with someone, the more you talk about them, the higher the chance this new connection will hire you for a speaking gig (24:13)
• Develop actual relationships with your new connections, be authentic (26:30)
• Get recommendations from the organizers and attendees of an event that you have spoken at (28:14)
• A new tool that LinkedIn has that almost no one knows about – have attendees click on "my network" and at the top of this page there is a tab that says "find nearby"; click that and then add the attendees on LinkedIn (30:10)
• This is how you can follow up with people from your talk, without needing their email address (33:33)
• LinkedIn SSI Score - use this to grow the effectiveness of your marketing (35:00)
• You need to be YOU! (35:30)

Simone Craig and how important money mindset is for entrepreneurs KarenYankovich.com/Events - come by so I can meet you in person Amanda Tento at The Determined Mom - thank you for a great review! Looking to uplevel your business? Join my Triple Your Biz Club! Find keywords for your LinkedIn Profile with these tips! I would love to connect with you on LinkedIn – add me here! LinkedIn Social Selling Index - check yours out here! How to Magnetize LinkedIn for a Steady Stream of New Clients - Available for a short time!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week, Good Girls Get Rich features, guest, Simone Craig. Simone has a bachelors degree in accounting and years of experience in accounting. She is a very passionate student of the Law of Attraction. She has combined her accounting experience and the Law of Attraction to create 6-figure bookkeeping business. Simone is very passionate about helping us keep money in our bank accounts!

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• Simone and Karen met while finding their niche in the online business market (2:15)
• Numbers are reliable and that is what drew Simone to major in accounting in college (4:00)
• That is what half of her life was about – reliability
• She had an offer to work for KPMG before graduating college (5:00)
• Simone enjoyed the accounting work, but was miserable in the corporate environment (6:03)
• Our emotions and emotional life are directly correlated to our financial life (7:13)
• Simone used overspending to compensate with her unhappiness
• Simone looked for other ways to make her feel better; these were more creative pursuits (9:14)
• Simone ended up in California but then made her way back to her parent's house (10:15)
• She decided to buy the book "The Secret" to help her move out of her parent's home in a year
• Simone created a budget and stuck to it (12:18)
• Studies tell us that how we approach things is 80% of the game (13:04)
• The key is "what is your level of belief?" and that will be the level of your result (15:05)
• Simone moved out in a year and had a successful business because she believed she could (and worked hard) (17:08)
• 1925 Karen has started to truly keep track of what comes in and out every month and can look at what is working during the month and what is not (19:25)
• Six figures in corporate is very different than six figures as an entrepreneur (21:45)
• Entrepreneurship has been one of the biggest spiritual teachers in Simone's life (23:06)
• Numbers is what supports the creativity of having your own business (24:37)
• It takes courage to look at a financial projection for your business (25:15)
• It is courageous to open up an expense that you have been putting off (26:23)
• Karen tries to keep her personal expenses low (28:19)
• It isn't about what you can afford, it is about what you choose to afford
• Financial growth hinges on being comfortable with being temporarily uncomfortable (29:54)
• Simone sat down and wrote out on a spreadsheet how much she wanted to make in a year and then divided that by each month (30:53)
• If I want to be making xxx a month, what do I need to sell to make that? How many clients does that mean that you need to pick up every month?
• Then Simone broke out her expenses – she even included the time off she wanted to have
• She told a story through numbers
• It was very easy for Simone to believe she could get a corporate job, but it was a mindset shift for Simone to believe that she could inspire potential clients to hire her (34:20)
• Think about how you will feel when you reach your goal (36:15)
• It is your business to feel empowered every day (36:59)
• Inspire energy to work in your favor (37:50)
• You have to have the mindset that you will achieve your goals, but you also have to have the trust that it will (39:31)
• It is not about working harder, it is about working smarter (40:00)

Dana Lee Good Girls Get Rich Episode Simone's Free PDF: Create Thousands in Sales NOW Simone's Website

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

In this episode, Karen talks about how important being real with yourself and honoring your business is.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• The importance of digital marketing with the human touch (1:30)
• This podcast is even a digital marketing tool (1:45)
• I want to develop a relationship with you beyond the podcast (2:05)
• 5 years ago I was working a full-time job and did my own thing on the side (3:00)
• I loved my job, but there was no flexibility
• The commute was taking a toll on me physically as I would get shooting pains up my leg while driving (4:15)
• One of the biggest challenges for success is time management (7:15)
• Work on your business 40 hours a week – be sure to keep track of this and take a look to see how you're spending your time (9:30)
• As an entrepreneur, you have the option to double your salary, you don't have to wait for a 2% raise (10:35)
• Ask yourself: Are you making your business a priority? (11:55)
• Run your business like a real business (13:35)
• Don't dishonor your business by taking too much time to do other things (16:08)
• Build accountability for yourself in your business (18:15)
• What change can you make to make your business profitable to be rich? (22:00)

New, Free LinkedIn Workshop The Importance of Multiple Income Streams with Nicole Liloia Inspirational Interview with Dana Lee Am I coming to your area? Take a look, here. Michael Hyatt's Full Focus Planner – buy it here Let's chat about any struggles you're having, email me at [email protected]

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week, Good Girls Get Rich features, guest, Nicole Liloia. Nicole is a strategist & mentor for women entrepreneurs who want to increase their income and work less. Nicole has written for publications like Forbes, Huffington Post and more.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• Nicole used to have a 9 to 5 job with a nonprofit organization, but she went to graduate school and had a ton of student loans

• She was working as a social worker and loved it, but she wasn't making the money that she needed (2:00)

• To give herself more flexibility, Nicole decided to create her own office – but soon found that she recreated the 9 to 5 that she didn't like (4:40)

• Nicole then found herself recreating 1 - 1 services, which have limits because of time constraints, she wanted something more

• Nicole found herself in coaching because it was flexible and she was still helping people solve their problems

• She was noticing that, as a service based entrepreneur, she was getting burnt out so easily (9:00)

• That is when she decided she needed multiple streams of income – this could be group coaching, courses, affiliate income, etc (10:00)

• Nicole focused more on her group coaching, letting her 1 - 1 services naturally ended

• The #1 mistake people make when adding extra income is that they try to service a different audience (13:05)

• Pros & Cons of 1 - 1 Services: You can give your clients a lot of time because they pay money for it, but you only have so many hours in a week (14:15)

• Pros and Cons of Group Services: You can create a community, but you have to have a bigger following to start.

• When Nicole created her first group coaching program, she called 50 people and 10 signed up – she spent six weeks not making money to achieve that (15:35)

• If you don't have a big audience, you don't want to do a course right away – focus on 1 - 1 clients. Then ask your audience questions to find what you should do next (17:30)

• Make sure what you do is something your audience would connect with (18:20)

• Affiliate Income: One of Nicole's only really good income sources before she created her own content – it is a great way to test if your audience is interested in a certain topic (20:25)

• Affiliate income is the biggest type passive income, but it isn't consistent income because you're depending on people who may decide get rid of or change their course

• What Nicole's Income Model Looks Like: 1 - 1 clients, mastermind & group program, course, affiliate income, investments & savings (24:15)

• Entrepreneur Obsessed Community is Nicole's Facebook group - she loves it because it allows her to communicate with her audience (25:40)

• If you don't want a roller coaster, if you want a steady flow of income without 1 - 1 services, you need more streams of income (28:10)

• Multiple streams of income allow you to not burn out

• Connect with your audience and ask what struggles they are having - ask what they want you to create next (32:30

Nicole's Website – explore her programs and offers

Nicole's List of 10 Multiple Income Streams – stop relying on 1 - 1 services

Join Nicole's Entrepreneur Obsessed Community Facebook Group!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts

• Click here to subscribe via PlayerFM

• You can also subscribe via Stitcher

• Good Girls Get Rich is also on Spotify

• Take a listen on Podcast Addict

In this episode, Karen talks about how important digital marketing with the human touch is.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• My chat with Dana Lee (0:50)
• The public wants Mark Zuckerberg to operate with integrity (2:00)
• Facebook should make sure they are operating with authenticity (2:35)
• LinkedIn is not having any issues because they have never allowed bots to connect to their platform (4:45)
• LinkedIn accounts get shut down very quickly because of automation (5:45)
• LinkedIn is enforcing their terms of service and always making sure you are logging into your account and not your assistant (7:25)
• If your business comes from word of mouth, that is a reason to use LinkedIn (9:00)
• LinkedIn is word of mouth on steroids
• Use LinkedIn to find leads using their search tools and then take the step to build actual relationships with your connections (10:45)
• Digital marketing with the human touch is when someone feels like they know you just from your digital presence (12:30)
• My goal is for you to grow your business easily (17:40)

New, Free LinkedIn Workshop LinkedIn for the Right-Brained Business Professional Inspirational Interview with Dana Lee

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week, Good Girls Get Rich features, guest, Dana Lee. Dana is a fitness guru and the founder of RealFit.TV – an online membership website for fitness.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Before we dive in…

If you are unsure if you have what it takes to be a business owner, this episode is for YOU.

• Dana wants to continue to inspire women to be their own healthcare advocates and to be an emotionally and physically healthier version of themselves
• Dana opened her gym, Evolution, in February 2008
• After working in gyms for years, Dana realized she didn't like the way things were run that's why she opened evolution (10:30)
• In 2008, most gyms were franchises, making Dana ahead of the curve, which made it difficult to market her gym (11:10)
• What sparked Karen's interest in working out with Dana and working out in general, was that Dana's confidence in her ability to help people was so apparent (13:10)
• Karen wants everyone to understand that there are "no's" on your journey, but you have to get passed them.
• Being an entrepreneur gives you the chance to continuously change and pivot to move forward (15:35)
• You are the creator of your entrepreneurial journey – it took Dana 3.5 years to build, develop and open Evolution (16:50)
• Then the recession happened, making sales tank and Dana thought "maybe it is time to go to them"
• Dana's accountability partner gave her the nudge to film her first videos (21:00)
• Dana then closed her brick and mortar gym and went 100% online (22:00)
• Dana found her purpose in life and she has had to continuously figure out how to sustain her purpose (23:45)
• In the beginning, Dana ran her entire YouTube channel on a flip cam (25:45)
• Dana has used determination and confidence to move forward in her business (28:20)
• Karen was taking online marketing classes (in addition to working full-time) and helped Dana market her online classes (30:50)
• InfusionSoft has been helpful in the communication part of Dana's business, but she uses Kajabi for her membership site (34:00)
• Real Results (workout & mindset) is Dana's full membership (35:05)
• Dana started with the big shebang, perfected it and then created separate courses (37:20)
• A lot of Dana's pivoting was based on her intuition
• Dana struggled with eating and body image, even though she is a fitness professional (40:50)
• Once Dana improved her relationship with food, she created a mindset course to help women feel the way she feels with food (44:40)
• As a service professional, you only need to be a couple of steps ahead of your ideal client (46:05)
• A goal to lose 20 pounds is not a vision – where do you see yourself, what do you see yourself doing? – that's a vision (52:20)
• When you love yourself all is right (56:50)
• If you're listening to this podcast, you're ready to take the next step in your business (59:50)

LinkedUp Revolution – 21 simple tips and tricks to revolutionize your LinkedIn profile LinkedIn for Right-Brained Business Owners Karen's Upcoming Events – "I would love to see you in person!" Dana's YouTube Channel RealFit.TV – explore Dana's programs and memberships

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

In this episode, Karen talks about LinkedIn for the Right-Brained Business Professional.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Episode Spotlights:

• Did you know that Karen is also a reiki master and dream coach?
• How to use the right side of your brain to grow your business
• The rapid decline of engagement across all social media except on LinkedIn [06:32]
• LinkedIn is about relationship marketing [07:48]
• A sure-fire way to grow your business is by referrals and having conversations with people [08:45]
• LinkedIn needs to be YOU – not the person you are trying to be. Be REAL. [12:45]
• Linkedin is your place to build relationships – the more you build the better. [13:02]
• LinkedIn is FREE! [16:42]
• The importance of posting short videos on LinkedIn [20:21]

Resources Mentioned In This Episode:

Buzzsumo article10 Ways To Use Linkedin From A More Right Brained Point of ViewLinkedUp Revolution

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict