Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

Interview with Marie Forleo, creator of MarieTV and founder of B-School.

Who Is Marie Forleo:

• Named by Oprah as a thought leader for the next generation
• One of Inc.'s 500 fastest growing companies
• Creator of the award-winning online show MarieTV
• Founder of B-School
• Featured in Inc. Magazine and Entrepreneur Magazine
• Marie has mentored young business owners at Richard Branson's Centre of Entrepreneurship
• Through her Change Your Life, Change The World initiative, a portion of profits are donated to support women, education, the environment and entrepreneurship

Episode Spotlights:

• How she started her coaching business called B-School
• How marketing and sales can bring out the best in humanity, not the worst
• Your goal should focus around how you want your life to be
• Inspire people to build a profitable business that makes a difference
• Tips on how to succeed in business and life in general

Final Insights:I'm a holistic kind of human. I think logically, I think rationally, I run a business…a very profitable business owner, and we're one of Inc's 500 fastest growing companies a few years back. And I also trust what my heart says even if it doesn't make sense…"

Resources Mentioned In This Episode: Free Video Series Join my Pop-Up Facebook GroupMarieForleo.com

Episode 16 LinkedIn Headline with Karen Yankovich

Episode Spotlights:

• The LinkedIn headline is one of the most important thing in our profile, it's the first thing that people see.
• Take some time to develop a headline. Learn how to do that in this episode!
• Your headline shows in search engines!
• What attracted me to LinkedIn.

Headline Tips:

1. Google reads your headline, use all 120 characters

Determine what are your keywords and use them consistently.

1. What's in it for them? Make your headline about your audience
2. Be extraordinarily confident. Use descriptions that show you are amazing.

Think about how are you showing up? Are you confident with your search results in Google?

AND - A bonus tip, that most people don't know about. I don't know how long this hack will work, but it was working at the time this podcast was recorded! https://www.facebook.com/karenyankovich/videos/1704845546199362/

Final Insights:It's not about bragging, it's about owning it. - Karen Yankovich

Step out of your box, embrace what you're good at!

Resources Mentioned In This Episode: Keywords BlogTriple Your Biz ClubSchedule a Call

This week, Good Girls Get Rich features guest, Kristin Thompson, the founder of SpeakSERVEGrow and creator of programs like Command Any Room, Event Profit Machine and The Rise Live Event.

Episode Spotlights:

• How she started her path to becoming a speaker
• How she leveled up from being a speaker to becoming an entrepreneur in the speaking business
• How to drive six-figure profits from speaking engagements
• How to speak confidently in front of the audience and rock your talk
• How to market yourself on social media to attract potential clients
• How to have a huge impact on the people around you
• The importance of having a talk structure for speakers during speaking engagements
• What it takes to attract happy clients during speaking engagements

Final Insights:"Don't teach things you don't know… What you should teach and what you should be empowered that you feel confident sharing with people is stuff that you do know how to do… It's just that wherever you actually have experience and know-how, teach that to people who know less than you and do it with confidence and do it with care and you'll be totally good to go."

"Speak your mission and message, serve your purpose, and grow your business."

Resources Mentioned In This Episode:Speak, SERVE, GrowRock Your TalkSpeaking Really WorksGet More Gigs WorksheetsTriple Your Biz ClubSchedule a Call

Episode Spotlights:

• Learn why Oprah is the ultimate good girl
• How Oprah stepped into her power and claimed the things she's great at
• Importance of recognizing that we are just like Oprah
• We have the ability to have some serious success
• The benefits of having a team
• When you own what you're good at, you should embrace it to create the life of your dreams
• Start creating a brand that elevates you above the rest
• Create a business plan that's thinking big - think outside the box!
• Create a life and business that you only can dream off.
• What are your low cost ways to glam up? Share it with me!

Things you can do now to start stepping into the ultimate good girl shoes:

1. Believe in yourself like you never have before
2. Step into that role! Think about Oprah on Saturday and Oprah on Sunday - What would Oprah do?
3. Dream big for 2018 - have that confidence in yourself Whatever you have in your head - triple it!

This week, Good Girls Get Rich features guest, Sue Falcone, CEO at Remarkable! A Speakers Bureau blog.

Who Is Sue Falcone:

Remarkable! A Speakers Bureau was founded by CEO, Sue Falcone, who recognized the need for a speakers bureau that would represent professional speakers, and provide the perfect speaker for clients who sought the best for their events with a personal "hands on" custom touch.

As a former corporate executive who hired outside speakers and trainers, to becoming a professional speaker and author being hired, and now to creating a distinctive and unique speakers bureau representing speakers for hire, she has gained the experience and expertise needed to give a full service experience.

This invaluable experience gives her an advantage in the industry of being able to provide consulting services in addition to selecting the best speakers to represent. all at no extra charge to her clients.

Episode Spotlights:

An interview with Sue Falcone, CEO at Remarkable! A Speakers Bureau blog.

• Sue's career background before becoming a speaker and then speakers' bureau owner
• Aspirations of becoming a speaker
• Topics she talked about when she was a speaker
• How her speakers bureau business came to life
• What her business is all about

What event planners and speakers bureaus look for in professional speakers:

• The importance of business planning for professional speakers
• Video clip as an important tool for applying as a professional speaker to cope up with competition
• The role of social media in the speaking profession
• Google and personal branding
• How to position yourself as a valuable professional speaker
• How to leverage unpaid speaking engagements to monetize them

-unique speaking tools, business planning, skills acquisition, market positioning

• The need for a speaker to build up his/her audience in social media to keep up with competition

What should the professional speaker's business plan contain?

• Target market
• Your look - this includes your confidence and headshot
• Where your clients are hanging out

Resources Mentioned In This Episode: Sue's Contact Email Remarkable Speakers Bureau Sue's LinkedIn Sue's Twitter Sue's Facebook

Episode Spotlights:

• What to bring in 2018 and what to leave in 2017
• The importance of visibility and using visibility tools
• Responsibilities of digital influencers
• How to step into the role of a digital marketer
• No matter how large your following is, your fans are looking up to you as if you're their teacher
• How to incorporate your personal beliefs into your business
• Using the power of your visibility
• What happens when your visibility grows and what you will do as digital marketers
• Utilizing evergreen content
• Be seen as a digital ambassador for your audience
• Linkedin is the place for you to start your personal brand

Final Insights:

• With visibility comes with responsibility
• Stay confident with your message
• No matter what you do, stay true to yourself
• Do your homework on anything before you share with your following
• Figure out what works for you and be okay with it

Resources Mentioned In This Episode:FreeLinkedInWorkshop.comKaren's Facebook PageKaren's LinkedIn PageKaren's LinkedIn Tips Instagram Page

This week, Good Girls Get Rich features guest, Lynn Bardowski, a keynote speaker and direct sales expert.

Who Is Lynn Bardowski:

Lynn Bardowski is a sought-after direct sales expert and empowering keynote speaker for Direct Sales conferences and Women's Organizations. Lynn's relatable, humorous and energetic speaking style connects with worldwide audiences, and her social media influence will rock your audience engagement. Her topics include: Embrace Your Inner Visionista, Insane Facebook Party Success and Periscope for Direct Sellers.

Lynn's worldwide recognition includes Top 100 Small Business Influencers, Enterprising Women of the Year and Top 101 Women in eCommerce. In addition to keynote speaking, workshops, boot camps and panels, Lynn offers one-on-one consulting expertise to Direct Selling companies who want to empower their teams to "Be Social."

Episode Spotlights:

• Be inspired with Lynn's Not-so typical Rags to Riches Story
• How growing up with strong work ethics in the family positively influenced Lynn
• How direct sales is a powerful tool for women
• There is always a dream at the end of the road you're – you just have to be willing to work hard for it
• Too many people quit before they get to the finish line
• How to get started with a multi-six figure business in direct sales
• To be successful, you have to have a vision, the right mindset and the power to look at things from a bigger picture
• Always show up
• Create your personal brand and use social media to build your business
• Plan, strategize and set your end results
• The importance of a call to action (CTA)
• How utilizing your Facebook business page and Facebook Lives for your business can benefit you & your business

Final Insights:

• Best way to grow your business is to continue to learn.
• There is a need to lift other women up to build confidence.
• It is not lack of talent or knowledge that holds women back, but lack in belief and confidence.

Resources Mentioned In This Episode:

Triple Your Biz ClubSchedule a Business Planning CallFree 30 day trial for my VIP Mentoring Group. Use code: TRYFREEMillion Dollar Party GirlLynn's FacebookLynn's InstagramLynn's Youtube

This week, Good Girls Get Rich features guest, Susie Mordoh, a motivational speaker.

Who Is Susie Mordoh:

• She is the founder of Greater Than We, an award winning event-planning company and has a multi-passionate approach to work and life.
• When asked, she will tell you that her true superpower is to create moments for people to 'feel the love'. It is the WHY behind whatever she does.

Episode Spotlights:

• Learn how & be inspired by how Susie started her entrepreneurial journey.
• The importance of getting a professional headshot & how having a professional photo changed Susie's business.
• The importance of having a team & the breaking point that made Susie realize this.
• How she got into her first event planning gig and then became an event planner.
• Susie created a product, her "Feel The Love" card deck, that she is so passionate about, and brought her dream to reality.
• The power of gift giving.
• Susie shares her event experiences.
• Surround yourself with people who cheer you on.
• Staying with what you love to do and what you're good at.

Final Insights:

• Show up the way you want to be seen!
• You can't be good at everything.
• Stop overthinking!

Resources Mentioned In This Episode:Susie's Deck - use coupon code kareny for a discountSusie Mordoh WebsiteNoah's Studio Greater Than WeSusie Mordoh FacebookSusie Mordoh TwitterSusie Mordoh PinterestSusie Mordoh InstagramSusie Mordoh LinkedInMarie Forleo's B School

I pulled a card from Susie's deck to signify what we all need to learn from this episode. I LOVE this one, it's just what we believe and share in Good Girls Get Rich. Do what you love, what's in your soul, what you're good at, and that alignment will lead you to live a rich life.

Episode Spotlights:

• Learn how to keep your name in front of your ideal clients - at no charge
• Business owners should understand the power of FREE social media options that we have, giving them FREE visibility they can leverage.
• Learn how my clients get a steady stream of new clients using free social media strategies.
• How to use these tools to stay on top of your viewer's minds – and stay in business!
• Learn why social media is marketing.
• Why you need to have a digital marketing strategy in place.
• If you are not marketing your business, you will be out of business soon enough.
• Do research to see who your ideal clients are. Create a client avatar!
• The reason why you should be on LinkedIn.
• Create a marketing plan for 2018 (and how having an assistant can help you accomplish your marketing plans for 2018!).

Are you a local business and want your business to double, to triple? You should listen to this. This is how you compete with the big box chains and big companies - it's all about visibility baby!

Resources Mentioned In This Episode:

LinkedUp Revolution

How Often You Should Post On Social Media?

Interview with New York-based fashion columnist and personal branding expert Sharon Haver.

Topics talked about

• Sharon's family background, family's financial status when she was young and the lifestyle she grew up with which her mother chose for her.
• How she started her career in the fashion industry despite her parents' disapproval
• Analogy between off-price retail store Loehmann's and her belief that you can afford what you want to afford.
• She basically grew up learning how to look great in any budget
• Karen relates how Sharon grew up just like CNBC's Karen Finerman, who said that she was raised as "Calvinist" basically saying that her mother bought her girls Calvin Klein clothes because she wanted that to be all they knew so that when they were out on their own and they were on college they will have to earn enough money to pay for the lifestyle that they were accustomed to.
• The creation of the FocusOnStyle fashion blog in 1999 at a time when blogs weren't popular yet
• Stepping into your star power so that you can live the life that you dream about
• How to create a look that make you feel rich from the inside to the outside that will eventually make you attract the clients that you want
• Being rich is not about having a lot of money but just feeling like you have a rich life. -- Karen
• Services offered during her entrepreneurial journey in the fashion industry and how she started helping people with this
• You have a lot of opportunities because you know how to best position yourself online.
• Be real, inspirational and authentic by being confident in what you're doing and claiming it and owning it
• Mastery brings confidence
• Need for a good SEO and well-designed website in order to position yourself as an expert
• The importance of having good headshots for online personal branding

-how to look great in headshots

-importance of keeping yourself current for personal branding

- Perception/how you are perceived by the people you want to attract

- Bridging the gaps between millennials and midlife persons when it comes to personal branding and creating headshots

• Perception is key. It's like how you are perceived by the people you want to attract. And it's something that you can totally engineer.
• Simply Amazing Headshots Program

Insights:

"You can afford what you want to afford." "We shouldn't limit ourselves by what we can and can't afford."

"We should be able to make the best of the resources we have."

"The problem with the new generation is that they are not positioning themselves for success."

"You've got to do the best of being you."

"You can't let someone else dress you, you can't let someone else design your brand…"

"You can't let someone else design your personal brand."

"One way of keeping yourself ahead is keeping yourself current. If you're not current, time is just going to pass you by."

"Millennials are born with phone in their hand and they know how to take their own photos easily they will think about it and midlife are all full of excuses as to why they can't do, why they have to change it, etc."

Resources:

Get started here! www.linkeduprevolution.com

www.SimplyAmazingHeadshots.com

www.FocusOnStyle.com

www.howtolookgreatinphotos.com