Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

Topics discussed during this episode:

• The power of simple planning
• Learn how powerful planning can be for your life and business
• How to start with planning and why it must start with your life
• Business goals must start with your life goals.
• Starts with "how do you spend your day?"
• How to Create the life that you want
• Writing down your life goals and why you should write it down
• Dreaming big!
• Why you should plan out your ideal day
• Why you should create the day that you want, the week you want, the month you want, the life you want. Just plan out your day.
• What are your income goals for 2018?
• Creating an income goal that supports your life goals.
• As you grow your network, you grow your income.
• Incorporate goals around growing your network.
• Important reason why you should start building your email list
• Using a calendar to plan things out!
• Learn what a non-traditional calendar is.
• As you plan things out, you're making your life easier and your profitability easier as you're moving into the next few months.
• Importance of creating a map of your life goals.
• What are your income goals to support the life goals? Double that.
• Build up your network, build up your social media followers.
• Plan ahead.
• Digital marketing takes some focus, some planning and it can be fun and easy.

If you want to get started with your content calendar planning go over kyapply.com and apply for a spot. Few spots open left for this year!

How are you going to make 2018 different?

Interview with guest distance runner, author, Spanish teacher, diversity educator, and "Fat Girl Running" blogger Mirna Valerio.

Topics:

• How Mirna addresses issues of "body shaming," for instance, when she received a horrible message from someone who accused her of being a liar and a fraud at running because of her body weight
• She identifies herself as a fat woman participating in ultra marathons, the kind where everyone is expected to be thin.
• She recounts her health struggles that made her realized that women deserve to be looked after
• Valerio talks about women in the outdoors campaign, which pertains to the need for women to enjoy activities with nature.
• How Karen was introduced to Mirna.
• The impact of hurtful words on someone's confidence
• Valerio believes that the job of adults is to educate girls in schools that they are worthy, they are powerful, they are strong, they are able and then to inculcate that attitude so that the girls will learn them.
• How boarding school has changed herself from being shy to being confident
• Her passions for writing, speaking, blogging, workshops, design and ideal job
• Advice for women to create a business and a life that they love

Resources:

"The Mirnavator" REI Video

Mirna on Instagram

Self Magazine "An Open Letter to Women Who Aren't Putting Their Needs First"

A Beautiful Work in Progress (Book)

Kristin Thompson - Speak Serve Grow

Karen's Free LinkedIn Trainings

In this podcast episode, Karen talks about:

• The importance of building the front end of the business for entrepreneurs

• how to drive traffic to your website
• how to generate leads and initiate customer interest into your products or services
• how to build an email list

• How to build the front end of your business

• Live streaming (Twitter, Facebook, Instagram, LinkedIn
• importance of a call to action and how to do this
• Guest blogging everywhere
• importance of a call to action and how to do this
• Producing consistent content (consistency of blog posts, live streaming)

Insights:

You need to be building a front end so you can deliver the "amazingness" of your products and services to your valued and potential clients.

Start connecting with people who can bring success and profitability to your business.

Do the busy-work on LinkedIn. Take care of your profile. Start connecting with people on the front end because as you start doing that, you can start messaging people that want to have profitable and valuable conversations with you.

You've got to do the busy work on the front end if you want the back end to be as successful as you possibly can have it be.

You can be a live streamer no matter who you are, what you do, and how you do it.

AND - I'm still working on making the challenge shorter! It's not done yet, but it's in the works!

Links:

My Free LinkedIn Challenge: http://Linkeduprevolution.com

Kerry Petsinger GGGR Episode http://karenyankovich.com/Episode-2

Podcast interview with storytelling coach and former radio presenter Marsha Shandur

• Learn the power of storytelling
• Create a version of yourself by telling compelling personal stories
• How to talk about yourself in a captivating way without bragging
• How to talk about yourself like a rockstar without sounding arrogant and without making people hate you
• How celebrities like Taylor Swift make themselves interesting to people
• Learn how to humble-brag appropriately!
• Learn how to market yourself as an influencer
• Tell your life story in a manner that captures the heart of your audience.
• Utilize social media like LinkedIn, Facebook and Twitter strategically to market yourself and build a network of people

Insights:

• When you're telling a story, you're adding value to someone.
• Tell people something that is exciting about you.
• Tell tiny stories of tiny moments in your day.
• You don't have to give away all of your personal life in social media.
• I create what I want people to see.
• Be genuine in a way that you would.
• Be genuine in freaking out if you're excited.
• Tell people what happened and how did you feel.

In this episode Karen discussed:

• how to become a social media influencer with focus on podcasting benefits and of attending podcasting conferences for online entrepreneurs
• podcasting as an influencer platform
• how to start a podcast
• how to choose titles / topics for your podcast
• three things you need to do in order to create a successful and profitable digital influencer platform
• identify your strengths, passion and hobbies
• create a plan on how you are going to execute your influencer platform
• maintain consistency in your chosen influencer platform

[Tweet "Do things you are passionate about whether or not you are paid for doing it."] Insights: Do things you are passionate about whether or not you are paid for doing it. It's easy to do things you'd love to do You have to claim that influencer status, you have to own that influencer platform, and you have to be that influencer. Start your influencer status using LinkedIn and join my mini training to take you step by step! How to start to create a brand that leads to profitable business Tell people how good you are using LinkedIn. Claim and step into that influencer status! [Tweet "Be really good at what you do. - Karen Yankovich"]

Links:

www.linkeduprevolution.com

Karen Yankovich's podcast interview with guest mindset and performance coach Kerry Petsinger. Who is Kerry Petsinger:

• A physical therapist turned into mindset and performance coach/entrepreneur.
• She helps people think big and deal with the resistance in their way to success
• She assists individuals who are stuck in their jobs and lives in order to move forward and achieve a great sense of fulfilment and success.

In this episode, guest Petsinger talks about:

• "success that matters"
• Purpose-driven goals
• How she made a transition from working as a physical therapist to obtaining a clinical doctorate degree to establishing a coaching business
• How to find a business that fits with one's ideal workday, schedule, and life
• How to find confidence to have the life that you want
• How she started monetizing her passion of helping people for being an article writer, blogger, influencer
• How to open up with your partner about switching to a different path
• How she started establishing her online business and building a community/audience
• Things to consider in building your email list

-how to achieve 17k in her email list in just a year and a half

• Importance of writing a good email in creating business relationships
• Her morning mindset routine (mornings that matter)

-GET-UP formula (Gratitude, Envision, Today's why, Unstoppable mind and body, Purpose-driven action) [Tweet "Take small steps to create the life you want."]

Insights:

• Find a business that fits with your ideal workday, schedule, and life.
• Confidence comes from mastering things and going out of your comfort zone.
• Start doing more of the things that you love and getting rid of the things you don't like.
• In order to gain confidence, listen to podcasts, read books, and study the journey of successful people who are in the same path as yours.
• Focus your life on what truly matters.
• You don't have to be the world's expert in something in order to help other people.
• You might fail as a fifth grader, but to a third grader, a fifth grader is a huge deal.
• You have options and you should take advantage of them.
• You don't have to be the world's best guest expert to add value and significantly help others.
• Write in such a way that your statements resonate with your ideal client.
• Get clear on what rich life means to you, what success means to you, what freedom means to you.
• Determine what your ideal work day looks like and start fitting your work into it.
• Take small steps to create the life you want.
• If you want to achieve something, surround yourself with people who have already done it.
• You're the average of the five people you spend the most time with. – Jim Rohn

"It's okay to be good, it's okay to be rich…and let's do this and change the world together." - Women are the main breadwinners in most families but paid lesser than men - Women needs to learn how to use social media and LinkedIn to show their confidence and how amazing they are with the world - Learning to be comfortable and good at what you do - Do business with the best in the business, not with mediocre ones - Karen shares her story when she was 16 years old and she went to her high school boyfriend's house on a Christmas eve; how she felt about being the center of attention among adults there, how she got along with a predominantly adult male group and beat them in a card game she knew nothing about in year 1977, a time when societal norms did not allow girls to be the one to go to boys' houses. - Do what is expected of you - There's so much unlearning to do in order to show up as a "good girl" - Women empowerment, how great you are, how good you are - Good girl – a woman who starts stepping into that power despite societal norms, despite how you may have grown up, despite feeling uncomfortable bragging through the use of social media - How to attract high-end clients and to become rich - Learn confidence to help you establish your personal brand - Using business networking through LinkedIn in establishing relationship with other people in the business How to Get Started on LinkedIn - Getting started on your LinkedIn profile (frontdoor to your business) -invest in professional headshot: have your make-up done by professional hair and makeup artist, hire a professional photographer, dress like a professional -tips on how to make a summary of your LinkedIn profile/include a call-to-action to bring in engagement -make your profile client-facing; think about what people are searching for and make it about them -tell people confidently that you are really good at what you do -tell people that you are peers with the most influential people in the industry -position yourself as the best in your business Karen Yankovich CEO, Uplevel Media Phone: 201-355-0088 (tel:201-355-0088)