Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discover five untold truths from GML, including the fading relevance of keywords, the rise of Performance Max, and Google's strategic focus on visual search. Plus, get Jyll's top three recommendations for what you should be focusing on in your Google Ads strategy.

The episode also features exclusive perspectives from fellow ex-Googlers Solange Abraham and Mathew Growden, and industry expert Tod Maffin, host of the Today in Digital Marketing podcast.

Key topics discussed:
- Google's focus on visual search and the declining importance of keywords
- The continued evolution of Performance Max and its implications for advertisers
- Google's push for AI in advertising and search results
- The lack of focus on B2B and lead generation at GML
- Key recommendations for adapting your Google Ads strategy in light of upcoming changes

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  

Inside Google Ads course
Don't miss any more member-exclusive Q&A's with Jyll and guests like Amalia Fowler, Menachem Ani, Navah Hopkins, Sarah Stemen, and dozens of current and former Googlers. Join Inside Google Ads at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode17

Subscribe to Today in Digital Marketing with Tod Maffin
https://todayindigital.beehiiv.com/subscribe?ref=plyJNuwZHm

More about Solange Abraham
https://www.linkedin.com/in/solange-abraham
https://www.housebysolange.com
https://www.instagram.com/housebysolange

More about Mathew Growden
https://www.linkedin.com/in/mathewgrowden
https://growdy.wtf

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales