In this episode Marie shares information on how Google’s Hummingbird algorithm dramatically changed search to rely less on PageRank as their algorithms learned how to make use of entities. Understanding Google’s use of entities in their algorithms can help us improve E-A-T. More importantly, understanding how Google uses AI to extract entities from content can help us write and optimize content.

Marie also discusses the third release of the product reviews update, sharing which types of sites saw changes and how Google could be algorithmically evaluating product review sites.

Links mentioned in this episode:

Product reviews update

https://blog.google/products/search/more-helpful-product-reviews/

Interview with Jason Barnard re entity use and John Lennon’s confidence score in the knowledge graph  

https://fajela.com/seobox/orm/

https://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.html&r=1&f=G&l=50&d=PG01&p=1&S1=20050055341&OS=20050055341&RS=20050055341

FAQ:All About the New Hummingbird Algorithm: 

https://searchengineland.com/google-hummingbird-172816

Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm:

https://searchengineland.com/hummingbird-has-the-industry-flapping-its-wings-in-excitement-reactions-from-seo-experts-on-googles-new-algorithm-173030

This episode corresponds with newsletter episode 228:

https://mariehaynes.com/newsletter/episode-228-light-version/

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