In this week’s episode we’re flashing back to our chat with Jeffrey Segal, founder of eMerit, as he unpacks the risks and opportunities of reputation management in the aesthetics space. Is there a strong correlation between online reviews and the efficacy of medical spas? Find out how you can best prepare your practice for negative reviews.

Jeffrey J. Segal, MD, JD, is a neurosurgeon turned serial entrepreneur turned attorney at ByrdAdatto who has literally been in both business and medicine. Segal was a neurosurgeon in private practice before beginning the second phase of his career as a serial entrepreneur in the healthcare field. He then founded or co-founded four separate health care startups. Segal lives and breathes healthcare and understands it viscerally.