Green Beauty Conversations by Formula Botanica

By Formula Botanica

Green Beauty Conversations by Formula Botanica, the online organic formulation school, challenges you on the way you think about the beauty industry. Our host Lorraine Dallmeier tackles topics that en... more

4.8

227227 ratings

FAQs about Green Beauty Conversations by Formula Botanica:

How many episodes does Green Beauty Conversations by Formula Botanica have?

The podcast currently has 334 episodes available.

Best of Green Beauty Conversations by Formula Botanica

The most played episodes among Podcast App listeners.

Number 1: EP332. Why we're stopping the podcast
The Green Beauty Conversations podcast is ending. After more than 330 episodes and eight and a half years, Lorraine Dallmeier has finally said it out loud. Or has she? 😱 In this episode of Green Beauty Conversations, Lorraine explains what is actually happening to the podcast, what Season 2 will look like, and why the biggest change coming has been a long time in the making. Free ResourcesFree formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
August 27, 20267min
Number 2: EP331. Meet the graduate who quit her job to build Mongolia's first organic skincare brand
If you're thinking about starting your own organic skincare brand but you're scared it won't work out, this episode is for you. In this episode of Green Beauty Conversations, Formula Botanica CEO and podcast host Lorraine Dallmeier talks to Khulan Davaadorj, founder of Lhamour — Mongolia's first organic skincare brand, built from her kitchen after severe eczema sent her searching for products that actually worked. Khulan shares the full story: quitting a prestigious career, surviving a robbery two weeks after opening her first office, making her first sales from her personal social media, and growing the brand over 12 years to three flagship stores, airport duty-free, and revenues heading towards $1.2 million this year. If you've ever wondered whether someone like you could actually build something like this, Khulan's answer is clear. Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
August 20, 202657min
Number 3: EP330. The marketing machine behind beauty's biggest online sellers
Every indie beauty brand founder wants to wake up to orders. Most of them launch a website, post on Instagram, and wait. Nothing happens. Meanwhile, a brand they've never heard of is selling a million jars. In this episode of Green Beauty Conversations, Formula Botanica CEO and podcast host Lorraine Dallmeier goes behind the scenes of the direct-to-consumer beauty model — the ad testing, the retargeting sequences, the quiz funnels, the guarantee mechanisms that double as content machines, and the subscription models that keep customers buying without making a new decision each time. If you have a beauty brand and you're wondering why your online sales aren't where you want them to be, this episode makes the system visible. Free ResourcesFree formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
August 13, 202613min
Number 4: EP329. How to sell a million jars of skincare
Most indie beauty brands launch with a Shopify store, post a few times on Instagram, and wait for the sales to come. They don't. In this episode of Green Beauty Conversations, Formula Botanica CEO and podcast host Lorraine Dallmeier talks to Line Pevik, Head of Brand at Frøya Organics, a Norwegian skincare brand built on Arctic botanicals that has sold over a million jars directly to customers worldwide. Line walks through the retargeting strategy, the 60-day guarantee system that doubles as a before-and-after content machine, and what it actually takes to scale production when demand goes global. If you are building a beauty brand and wondering why your online sales are not where you want them to be, this episode shows you exactly what the gap looks like. Use code GREENBEAUTY15 for 15% off your first order at froyaorganics.com. Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
August 06, 202637min
Number 5: EP324. Why beauty packaging is always the last thought and the biggest problem
Beauty packaging is one of the most expensive mistakes an indie brand founder can make. And yet most brands still treat it as an afterthought. In this episode of Green Beauty Conversations, Formula Botanica CEO and podcast host Lorraine Dallmeier unpicks why leaving packaging decisions to the last minute costs brands far more than money, and why some of the most well-intentioned choices, from dark violet glass to biopolymers made from sugarcane, may not be as lower-impact as they appear. If you've ever chosen your packaging based on how it looks rather than what happens to it when it's empty, this episode is for you. Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
July 02, 20269min