Greymatter

In our latest podcast, our Growth Advisor in Residence Casey Winters invites Eventbrite VP and GM Brian Rothenberg to riff on starting and scaling marketplaces. Brian has a deep background in marketplaces — he was a PM at Yahoo! for their local marketplaces businesses, founded a local services marketplace called SkillSlate, and served as Taskrabbit’s Co-Head of Marketing before joining Eventbrite as VP of Growth. Before heading growth at Pinterest, Casey ran marketing for Grubhub. The pair dive into marketplace strategies and share how they’ve solved growth and operations problems in their past roles. This podcast is packed with helpful content and examples for anyone starting or working at a marketplace business.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Redfin’s CEO Glenn Kelman joined us at The Scaleup Offsite to share how his relationship with the board of directors has evolved over the year. He speaks from the heart about how to think about building a pipeline for your board, how to interview potential candidates, and how to leverage their skills and knowledge for the success of the company.

This talk was recorded at The Scaleup Offsite, an event focused on scaling companies co-hosted by Greylock Partners and YC Continuity.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bringing on world class leadership is incredibly valuable for a scaling company, but executive hiring can be a long and delicate process. In this talk, Greylock Talent Parter Jeff Markowitz breaks down five steps of hiring executives, starting from planning all the way to making the final offer.

This fireside was recorded at The Scaleup Offsite, an event focused on scaling companies co-hosted by Greylock Partners and YC Continuity.

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Rhumbix inception story is unlike most in Silicon Valley. It’s a story of two navy veterans on seemingly parallel paths. Before founding Rhumbix, co-founders Zach Scheel and Drew DeWalt both served in the navy, as a civil engineer and a submarine pilot respectively, and eventually crossed paths at Stanford’s Graduate School of Business. In the summer of 2013, both Zach and Drew were working in Northern Chile. Zach was working at a copper mine, and Drew was at a startup that was building a non-collocated solar and pump hydropower plant. They found that they were facing the same challenges of data collection on construction sites and estimating labor costs, which led to a fateful conversation over beers about solving this problem. Soon after the pair returned from South America, they began the ideation for Rhumbix — a mobile platform that is reinventing the construction site by providing real time project data and insights to all stakeholders.

 

In our latest podcast, Greylock partner Jerry Chen is joined by Zach and Drew to talk about the experience as veteran entrepreneurs, what Rhumbix does, and the future of the massive but slow moving construction industry.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Since its founding in 2008, Airbnb has changed the way people travel and stay in new places around the world. In this fireside, Greylock's Reid Hoffman sits down with Airbnb co-founder and Chief Product Officer Joe Gebbia to talk about doing things that don't scale, designing for trust, and creating a company culture that inspires their team and community.

This fireside was recorded at The Scaleup Offsite, an event focused on scaling companies co-hosted by Greylock Partners and YC Continuity.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In the early days of a startup, founders can maintain control of company culture. But as the company grows, how can they ensure the DNA and values of the early team scale with it? Jason Kilar has worked at a number of iconic companies, including Disney and Amazon, before joining Hulu as the CEO and later founding Vessel. In this talk, he shares mechanisms some of these companies used to scale their culture as they grew to thousands of employees.

This presentation was recorded at The Scaleup Offsite, an event focused on scaling companies co-hosted by Greylock Partners and YC Continuity.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Silicon Valley is home to many of the fastest growing and most well known startups in the world. In this fireside, Reid Hoffman from Greylock Partners and Sam Altman from Y Combinator share their perspectives on how Silicon Valley companies effectively blitzscale, how to think about hiring when a startup is growing quickly, and why culture is so connected to the success of a company.

This fireside was recorded at The Scaleup Offsite, an event focused on scaling companies co-hosted by Greylock Partners and YC Continuity.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Forming a well crafted communications strategy is part action, and part reaction. It’s about developing and telling your brand story in a deliberate way, while at the same time understanding the macro media landscape and thoughtfully responding to the narratives about your industry. Aaron Zamost, the Head of Communications at Square who led comms through the company’s IPO, has done an amazing job at synthesizing how the tech press works in his blog posts including “What’s Your Hour in ‘Silicon Valley Time’?” and “The Invisible Force That Warps What You Read in the News.”

In this podcast, Greylock Marketing Partner Elisa Schreiber sits down with Aaron to talk how a tech startup should think about communications from the early days all the way up to IPO.

Learn more about your ad choices. Visit megaphone.fm/adchoices

The term “brand” is often misunderstood in business. Many attach it to your company aesthetic — logos, fonts, colors, and website design. But thoughtful and strategic brand represents so much more. Few people in the world understand building and maintaining brands better than Heidi Hackemer, the founder of Wolf & Wilhelmine — a New York-based brand strategy shop that has worked with clients ranging from small startups to the White House to iconic companies like Google and Nike.

In our latest Greymatter podcast, Marketing Partner Elisa Schreiber sits down with Heidi to discuss how to empower your team to be more creative, define a brand strategy, and why external brand and internal culture are interrelated.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Snapchat’s public offering marked the biggest U.S. tech IPO since Alibaba in 2014. This milestone has put a spotlight on the social media company, with public investors digging into their long term growth potential and path to profitability. One of the increasing concerns about Snap is user growth. While Snapchat boasted 50M new daily actives users in 2016, their growth slowed down considerably at the end of the year, only adding 5M new users in Q4. This halt coincided with the launch of Instagram Stories, which many believe to be the biggest threat to Snapchat’s outlook. In 2017, Facebook has doubled down on their assault on Snap with more competitive products including Messenger Day and their new camera, featuring disappearing messages and the ability to add masks, frames and filters.

 

In our latest Greymatter podcast, we asked two experts to dissect different dimensions of Snapchat’s growth. Greylock Growth Advisor in Residence and former Pinterest Product Lead for Growth Casey Winters teamed up with former Yik Yak Director of Growth Julie Zhou to dig into whether Snapchat is at risk of losing their millennial core market, if they need to change their unique UX to move upmarket to older users, if they should be allocating resources to continue engaging with influencers, and what things they should be thinking about to scale on an international level.

Learn more about your ad choices. Visit megaphone.fm/adchoices