Nir Eyal, the author of “Hooked: How to Build Habit-Forming Products” dives into the psychology behind building technology that creates consumer habits. He summarizes his four-step Hook canvas (Trigger, Action, Reward, Investment) and reminds us that it's not the best product that wins—the winner will be the product that forms the monopoly of the mind.

#ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits.

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Partner at Greylock and LinkedIn co-founder Reid Hoffman offers a candid perspective on lessons learned from getting LinkedIn going and then scaling it beyond. He explains why he had conviction for social networks in the early 2000s and gives the scoop on his first (not as successful) startup Socialnet. He explains how he and his team navigated their financing strategy, and what he did to build his relationship with Jeff Weiner before bringing him on as the LinkedIn CEO.

#ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits.

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The global video game industry is thriving. According to PwC, gaming is expected to grow from $71.3 billion in 2015 to $90.1 billion by 2020. Jason Citron, the CEO and founder of Discord, understands this space very well. He started gaming on the NES when he was five, learned how to program games in high school, founded and sold a social platform for mobile games, and is now building a messaging platform for gamers.

Greylock investment partner Josh Elman caught up with Jason to talk about his entrepreneurial journey, the gaming industry, and what's in store for Discord.

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Greylock's Josh Elman sits down with Jelly Co-Founder & CEO Biz Stone to discuss what he learned in the process of pivoting away from — and back to — his original idea of Jelly, how the product works, and what the future of search might look like. Biz also demos a voice-based version of Jelly on the Amazon Echo that is still in development.

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Following their podcast on managing technical teams, Greylock Talent Partner Dan Portillo and Twitter Head of Revenue Engineering Wade Chambers pair up for another podcast on recruiting and interviewing engineers. Wade outlines the processes he’s developed through years of management and building out teams at Yahoo, Proofpoint, TellApart and now Twitter.

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Greylock Talent Partner Dan Portillo sits down with Twitter Head of Revenue Engineering Wade Chambers to discuss the art and science of managing technical teams. Wade shares personal insight into his development as a leader, and shares frameworks for structuring productive meetings, providing feedback, and optimizing for a high functioning organization.

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In this fireside chat from Greyscale, an event hosted by Greylock Partners, Greylock enterprise investor Jerry Chen sits down with Amazon Web Services Vice President of Worldwide Commercial Sales Mike Clayville to talk about sales strategy, how Mike spots industry trends, and AWS. For more podcasts, visit news.greylock.com.

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Crafting and executing a go-to-market strategy is one of the biggest challenges for an early stage startup. In this talk from Greyscale, an event hosted by Greylock Partners, Greylock enterprise investor Jerry Chen shares his Unit of Value framework for taking a product to market. For more podcasts, visit news.greylock.com.

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Recruiting great people is a priority for any company at each stage of growth. Especially in the early stages, hiring your initial team is core to instilling the right company culture. In this talk from Greyscale, an event hosted by Greylock Partners, Greylock Talent Partner Dan Portillo outlines what a strong recruiting process should look like - from sourcing to conversion. For more podcasts, visit news.greylock.com.

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Hiring a critical executive is a long, delicate process that needs to be navigated with thoughtful planning. In this talk from Greyscale, an event hosted by Greylock Partners, Greylock Talent Partner Jeff Markowitz shares the best practices for managing the executive hiring process. For more podcasts, visit news.greylock.com.

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