Groundwork

Groundwork

By Tai RattiganTechnology
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Groundwork episodes

  • Episode 43 - Jim Misuraca of RainFocus

    Tai Rattigan chats with Jim Misuraca, a channel sales and partnerships veteran, particularly in the martech, data, and ad tech spaces. Jim shares his journey from product management to the front lines of sales and partnerships and the insights he gained.

    In this conversation, Jim and Tai explore:
    - The complexities of forming strategic partnerships and the need for alignment with company culture and executive support.
    - A framework that breaks down partnerships into recruitment, sales, enablement, marketing, and technical integrations.
    - Understanding the broader ecosystem and identifying potential acquisition targets through partnerships
    - Setting clear metrics, maintaining open communication, and aligning with overall business strategy.
    Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitates virtual events, shares insights, and promotes personal and professional development.
    #corporatedevelopment #partnerships #rainfocus

    46 min
  • Episode 42 - Rachel Collie of Unanet

    In this episode, we chat with Rachel Collie, Director, Technology Partnerships and App Marketplace at Unanet, as she discusses her journey as a Partnership Leader in an army of one team. We'll take a look at the challenges she faces in her role and insights on aligning partnership goals and your company's strategic objectives.

    She and Tai cover the following:
    - The importance of alignment, relationship-building, and clear communication in building successful partnerships.
    - Leveraging technology to enhance efficiency in partnership management.
    - The value of mentoring for career progression in partnership roles.
    - Being selective with partnerships and maximizing value for all parties involved.

    Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitates virtual events, shares insights, and promotes personal and professional development.
    #partnerships #techpartnerships #partnershipsuccess

    47 min
  • Episode 41 - Hugh Durkin of appmarketplace.com

    In this episode, we chat with Hugh Durkin, Founder of appmarketplace.com. He shares his journey of building app marketplaces, from his time with top companies Facebook, HubSpot, and Intercom to founding his own venture in the same space.

    In this conversation, he and Tai cover:
    - Enabling business growth and scaling a platform business through partnerships.
    - How to understand customer needs and properly align partnerships.
    - Getting executive buy-in for your partnership and platform strategy.
    - The role of marketplace listings in boosting customer acquisition and revenue growth.
    Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitates virtual events, shares insights, and promotes personal and professional development.
    #partnerships #appmarketplace #platforms

    1 hr 2 min
  • Episode 40 - Clinton Senkow of Senkow Ventures

    In this episode, Clinton Senkow, Managing Director at Senkow Ventures, shares his experience in advising partnerships for companies in tech and other sectors.

    He and Tai covers:
    - The importance of partnerships for businesses of all types and sizes.
    - Why you need personal branding, thought leadership, and a profile to establish credibility in the space.
    - Creating win-win partnerships where both parties understand the value they're getting.
    - How simplified partnerships can be more successful.
    - The existence of partnerships within companies with no formal partner program.
    Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitates virtual events, shares insights, and promotes personal and professional development.
    #partnerships #advising #senkowventures

    47 min
  • Episode 39 - Gil Rogoff

    In this episode, Gil Rogoff, Head of Global Strategic Partnerships and Alliances, discusses the challenges and dynamics of working with media and digital agencies.

    He and Tai Rattigan will discuss:
    - Increasing surface area by attending events, joining communities, and pursuing personal passions.
    - How connecting more people creates value and meaningful opportunities.
    - Navigating common challenges in media and digital agency partnerships like budget constraints and shifting priorities.
    - Investing in lifelong learning and personal development for growth and building meaningful connections.
    Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitates virtual events, shares insights, and promotes personal and professional development.
    #partnerships #partnerprograms #euler
    ______
    LinkedIn: / partnership-leaders
    Website: https://www.partnershipleaders.com

    47 min
  • Episode 38 - Greg Portnoy of Euler

    In this episode, Greg Portnoy, Co-Founder & CEO of EULER, joins Tai to discuss the importance of partnerships, the challenges Partnership Leaders face, and how EULER aims to address these issues.

    In this conversation, Greg discusses:
    - The need for establishing a structured data-collection process to make informed decisions and drive measurable impact.
    - Venture Capital's impact on partnerships and the need for a shift towards profitability and efficiency
    - Building clear expectations and mutual success plans with partners to ensure alignment and meaningful results.
    - How Euler enables partner teams to create real efficiency, leverage, and measurable impact.
    Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitates virtual events, shares insights, and promotes personal and professional development.
    #partnerships #partnerprograms #euler
    ______
    LinkedIn: / partnership-leaders
    Website: https://www.partnershipleaders.com

    49 min
  • Episode 37 - Cory Snyder of Teamwork

    In this episode, Cory Snyder, Head of Partnerships at Teamwork.com, discusses his journey and experience building and managing successful company partnership programs.


    He and Tai delve into strategies and tactics for creating effective partnerships, the importance of understanding and meeting partner needs, and the role of data in driving partnership strategies.

    Cory discusses:
    - The importance of understanding partner needs and being prescriptive in helping them meet their goals.
    - The role of data in driving partnership strategies and the need for a transparent methodology and execution plan.
    - How to build partnership programs by leveraging existing integrations and middleware.
    - The importance of clear and straightforward communication, especially when dealing with executives unfamiliar with partnership terminologies.
    Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
    #partnerships #ecosystems #alliances #teamwork

    46 min
  • Episode 36 - Ron Piovesan of Okta

    Ron Piovesan, Senior Director of Partnerships at Okta, discusses his journey in the tech industry and the importance of partnerships in building a successful ecosystem. He shares insights from his experience at companies like Firefox and highlights the role of partnerships in driving innovation and market growth.

    Ron discusses the following:
    - His experience as the first partnership person at Firefox.
    - The importance of understanding your offering's use case and aligning them with company strategies.
    - The challenges and opportunities of working for a partnership-focused company.
    - The importance of communication and collaboration between partnership and corporate development teams.
    Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
    #partnerships #ecosystems #alliances

    45 min
  • Episode 35 - Forrest Underwood of Evergreen Industries

    In this episode, Forrest Underwood, Founder & CEO of Everwood Industries, gives us a glimpse of what a successful partnership looks like in the defense tech industry.

    Forrest covers:
    - The challenges and opportunities in the defense market for startups.

    - The role of partnerships in the defense industry.

    - Best practices and strategies to succeed in defense tech partnerships.

    Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
    #partnerships #defensepartnerships #ecosystems

    40 min
  • Episode 34 - Jake Makler of IBM

    In this episode, we'll take a look at insights from Jake Makler, Partner, AI Practice Lead at IBM, and his experience running the partnerships team at Quantum Metric as its former VP, Global Partnerships & Corporate Strategy.

    Jake covers the following:
    - The strategic approach of partnerships as potential avenues to mergers and acquisitions.
    - Practical aspects of corporate strategy and development within partnerships.
    - The evolving landscape of tech partnerships, particularly around generative AI and cloud services.
    Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
    #partnerships #saaspartnerships #ecosystems
    ______
    LinkedIn:⁠⁠ / partnership-leaders ⁠
    Website: https://www.partnershipleaders.com

    51 min

About Groundwork

From the publisher's feed

Groundwork features leaders building partnerships ecosystems at the best tech companies around the world. Hosted by Tai Rattigan and developed by Partnership Leaders, this podcast will help you gain…