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Groundwork
By Tai RattiganTechnology
Groundwork episodes
- Episode 33 - Joe Lamoureux of Merkle
In this episode, we join Joe Lamoureux, Vice President, Strategic Alliances and NAM Google Alliance Lead at Merkle, as he talks about his experience managing strategic partnerships and working with large agencies.
Joe will cover:
- The overlap between corporate development and partnerships.
- His experience of partnering with Google.
- The future of partnerships in the tech industry with the rise of AI.
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
#partnerships #saaspartnerships #ecosystems
______
LinkedIn: / partnership-leaders
Website: https://www.partnershipleaders.com
24 min - Episode 32 - Michal Kowalik of Yext
In this episode, we dive into Michal Kowalik's journey at Yext as VP of Alliances. Michal shares insights on driving partnerships and alliances, focusing on key performance metrics, understanding local cultures, and aligning partnerships with business objectives.
Michal covers:- Driving value through partnerships- Data's impact on shaping partnership strategies- Culture and regional differences' influence on partnerships- The significance of a single key performance metric in business operations- Leveraging technology for global bettermentPartnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.#partnerships #saaspartnerships #ecosystems______LinkedIn: / partnership-leaders Website: https://www.partnershipleaders.com51 min - Episode 31 - Juhi Saha of Partner1
In this episode, Juhi Saha, CEO at Partner1, joins Tai to dive deep into the Microsoft partner ecosystem and how you can stand out in this crowded marketplace.
Juhi will cover:- Microsoft's cultural shift towards partnerships- The Microsoft partner ecosystem and the benefits of forging a partnership with them- The process to become a Microsoft partnerPartnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.#partnerships #saaspartnerships #ecosystems
______
LinkedIn: / partnership-leaders
Website: https://www.partnershipleaders.com
35 min - Episode 30 - Brian Peters of Shopify
In this episode, Brian Peters, Head of Platform Partnerships at Shopify, shows us the role of partnerships in the growth and success of companies in the eCommerce space and the importance of work-life balance to succeed in partnership roles.
Brian will share:
- Insights on engaging with partners and navigating technology platforms and ecosystems
- The structure and priorities of the partnerships team at Shopify
- The importance of maintaining a balance between professional and personal life
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
#partnerships #saaspartnerships #ecosystems
______
LinkedIn: / partnership-leaders
Website: https://www.partnershipleaders.com
45 min - Episode 29 - Joe Rice of Screencloud
In this episode, we dive deep with Joe Rice, VP of Partnerships at Screencloud and former Head of Growth & Partnerships at Twitter’s Developer Platform, and his journey in building Twitter's developer ecosystem.
Joe covers:- His perspective on Twitter's API and its influence on developers- The significance of internal communication in partnerships, as it cuts across the entire business- The importance of content creator compensation- Key insights on Twitter's open API, guiding developers, and the vital role of partnerships for tech growthPartnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.#partnerships #saaspartnerships #ecosystems______LinkedInWebsite
55 min - Episode 28 - Emily Yuhas of Awtomic
In this episode, Emily Yuhas, founder and CEO of Awtomic, joins Tai to discuss the process and benefits of building strong partnerships:
- The journey of Awtomic and how it evolved through strategic partnerships.
- Partners' significant role in Awtomic's growth and the strategies employed.
- Insights on fostering deep relationships with specific partners for maximum impact.
- How Awtomic's focus on partnership-driven product development has fueled business success.
- Navigating and leveraging the Shopify ecosystem for mutual growth and enhanced customer experiences.
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
#partnerships #saaspartnerships #ecosystems______LinkedIn: https://www.linkedin.com/company/partnership-leadersWebsite: https://www.partnershipleaders.com53 min - Episode 27 - Whitney Williams Nicholes of AtlassianWhat is Partner Marketing responsible for? Whitney Williams Nicholes shares her ideas and some great advice on how to partner with Atlassian. She also talks to Tai about:- How to get on the agenda of the Partner Marketing team at Atlassian
- How to work with the Product and Marketing team when launching a Partner Marketing campaign
- The strategy behind Atlaisan's marketplace that helps users and partners win.
- The data that shows an increase in general user engagement for apps that have 3 or more integrations.Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
Connect with Partnership Leaders:
- LinkedIn
- Website
- Newsletter
39 min - Episode 26 - Teasara Thompson of Sigma Computing
What does a successfull partnership with AWS looks like? Teasara Thompson shares what she learned while working at AWS and also building that partnership at Redis. She also talks to Tai about:
- How she is building the partner program at Sigma Computing
- Tips for sales people that want to continue their carreer in partnerships
- Her focus on networking and community that led her to start Black Women in Tech Sales
- The lessons she learned as an SDR and how she applies them in her partner program
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
Connect with Partnership Leaders:
- LinkedIn
- Website
- Newsletter
49 min - Episode 25 - Sam Yarborough of PFL
How do you expand your network within the Salesforce ecosystem? Sam Yarborough, SVP of Partnerships at PFL, shares what she learned after almost 3 years of working as a Salesforce partner. She also talks to Tai about:
- How having Marketing resources on your team will drive more leads and help you scale your program.
- Mapping out the key players within your partner's team that can amplify your reach.
- How to create joint-value propositions for your Partners.
- How to improve your relationship with the Marketing team.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
Connect with Partnership Leaders:
- LinkedIn
- Website
- Newsletter
39 min - Episode 24 - Dustin Clinard of Betterworks
How do partnerships get noticed by the C-suite? Dustin Clinard, from Betterworks, shares his point of view and also talks to Tai Rattigan about:
- Prioritizing driving revenue and real metrics the business needs from partnerships.
- Advice for partnering with service companies from his experience selling to Fortune 500 companies.
- Understanding the needs of the company today, without losing sight of what might be needed in the future.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
Connect with Partnership Leaders:
- LinkedIn
- Website
- Newsletter
37 min
About Groundwork
From the publisher's feed
Groundwork features leaders building partnerships ecosystems at the best tech companies around the world. Hosted by Tai Rattigan and developed by Partnership Leaders, this podcast will help you gain…
the insights needed to build a successful partner program, one episode at a time.