How can you build a strong partnership with a marketing agency? Katie Landaal from Zoominfo shares some amazing tips based on her experience working in The Recon Group. She also talks to Tai about:
Partnering with giants like Salesforce, Google, and Microsoft while working at Zoominfo
The challenges of shifting from an old-school reseller model to cloud distribution while setting up the Partner Program at Ingram Micro Cloud.
The importance of starting small before scaling when creating a Partner Program from scratch.
Lessons for success when working with resellers.
How to transition from giving free advice to setting up a partnerships consulting firm based on her experience founding The Elevate Group.Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
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