Groundwork

Groundwork

By Tai RattiganTechnology
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Groundwork episodes

  • Episode 23 - Katie Landaal of Zoominfo

    How can you build a strong partnership with a marketing agency? Katie Landaal from Zoominfo shares some amazing tips based on her experience working in The Recon Group. She also talks to Tai about:

    • Partnering with giants like Salesforce, Google, and Microsoft while working at Zoominfo
    • The challenges of shifting from an old-school reseller model to cloud distribution while setting up the Partner Program at Ingram Micro Cloud.
    • The importance of starting small before scaling when creating a Partner Program from scratch.
    • Lessons for success when working with resellers.
    • How to transition from giving free advice to setting up a partnerships consulting firm based on her experience founding The Elevate Group.

      • Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

      Connect with Partnership Leaders:

      - LinkedIn

      - Website

      - Newsletter

      49 min
    • Episode 22 - Kelsey Gernert Aina of Hubspot

      Is it possible to use Hubspot to run a Partner Program? Kelsey Gernert, from Hubspot, shares how she does it and also talks to Tai Rattigan about:


      - How understanding her partners personal goals helped her manage over 5000 partners at Hubspot.

      - The importance of introductions when partnering with VC’s

      - How partnerships helped her open 3 Boston Juicing stores in one year.

      - The backward planning skills that she learned while working as a teacher.


      Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

      Connect with Partnership Leaders:

      - LinkedIn

      - Website

      - Newsletter

      46 min
    • Episode 21 - Foster Geng of Amplitude

      How do you set up your company for acquisition? Foster Geng, from Amplitude, shares his advice based on his days as a CFO. He also talks to Tai Rattigan about:

      - The challenges on partnering with big SI's based on his experience with Accenture

      - How to show results and set up your partner team during times of financial stress

      - How partnering with a competitor might reduce competition over time

      - Partner first, buy or build later.


      Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

      Connect with Partnership Leaders:

      - LinkedIn

      - Website

      - Newsletter

      48 min
    • Episode 20 - Tessa Jones of Buy with Prime

      How do you deal with the challenges of scaling an enablement program? Tessa Jones, from Amazon's Buy with Prime, shares her approach and also talks to Tai Rattigan about:

      • Her experience working in retail at Nordstrom and how she brings that to her daily work.
      • Her first approach to ecosystems while working in Avalara.
      • How to set up a successful Embedded Partner strategy.
      • Mastering the art of partnering with agencies at Big Commerce.

        • Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

        Connect with Partnership Leaders:

        - LinkedIn

        - Website

        - Newsletter

        48 min
      • Episode 19 - Christine Li of G2

        How do you approach partner planning to make sure that it drives value? Christine Li, VP of Growth and Enablement at G2, shares her secret formula and talks to Tai Rattigan about:


        - Her experience advocating for Chinese immigrants rights in Canada.
        - How learning to own a number as a Sales Manager at LinkedIn helped her to succeed in partnerships.
        - The strategy she developed during her first year as VP of Partnerships at G2.

        Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

        Connect with Partnership Leaders:

        - LinkedIn

        - Website

        - Newsletter

        44 min
      • Episode 18 - David Johnson of Forma.ai

        What makes Salesforce one of the best partner programs in the world? David Johnson, VP of BD at Form.ai, shares his experience as one of their partners and talks to Tai Rattigan about:

        - What changed in the Partnerships world since he started doing this in 2007.

        - Partnering with Twitter while working at Sysomos.

        - How to navigate the challenges of partnering with a GSI.


        Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

        Connect with Partnership Leaders:

        - LinkedIn

        - Website

        - Newsletter

        36 min
      • Episode 17 - Brett Orlanski of Bango

        How do you pitch business opportunities or partnerships that seem impossible? Brett Orlanksi of Bango shares his experience working with celebrities like Snoop Dog in the early days of licensing in the digital world. He also talks to Tai about:

        - What lessons he took from his days in the music business to Partnerships and BD

        - What's the difference between Sales, BD and Partnerships and how they relate to one another.

        - Transitioning from working with Monetization in the gaming industry at Virtual Greats to mobile apps at Grow Mobile.

        - Knowing all the answers VS building a framework to find the answers that you don't have as a manager.


        Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

        Connect with Partnership Leaders:

        - LinkedIn

        - Website

        - Newsletter

        35 min
      • Episode 16 - Shawn Li of Flip

        What does it take to crush an Amazon and T-Mobile channel partnership? Shawn Li shares his formula for success from that experience. He also talks to Tai Rattigan about:


        - What B2C insights from his Amazon Music days he took to B2B partnerships
        - Creating an integration with Zoom at Lever
        - Wearing many hats while building a Partnerships Program at a startup like Flip

        Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

        Connect with Partnership Leaders:

        - LinkedIn

        - Website

        - Newsletter

        47 min
      • Episode 15 - Colin Puckett of Appfire

        Want to know how Amazon built their B2B marketplace? Colin Puckett, from Appfire, shares how it all started and talks to Tai Rattigan about:


        - The challenges and strategies behind building Amazon Business.
        - The difference between focusing on how you want to sell or how your customer wants to buy.
        - Elevating above the transactional to become a true strategic partner.
        - The benefits of being really delightful to work with.

        Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

        Connect with Partnership Leaders:

        - LinkedIn

        - Website

        - Newsletter

        44 min
      • Episode 14 - Chris Murray of Lead Forensics

        What key learnings for Partnerships success can you bring from an Account Management background? Chris Murray of Lead Forensics shares his experience with Tai Rattigan and also talk about:

        - The co-selling lessons he learned while working in Finance at HSBC
        - The importance of face-time when moving from a sale-to to a sale-through model
        - Why it’s important to document everything and share success stories internally
        -  How to build the habit of working on your personal brand through LinkedIn and the PL community
        -  How he manages the loneliness of an executive role


        Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

        Connect with Partnership Leaders:

        - LinkedIn

        - Website

        - Newsletter

        43 min

      About Groundwork

      From the publisher's feed

      Groundwork features leaders building partnerships ecosystems at the best tech companies around the world. Hosted by Tai Rattigan and developed by Partnership Leaders, this podcast will help you gain…