When it comes to Software as a Service (SaaS) business, customer success plays a crucial role in keeping a business healthy and thriving. It’s not just about acquiring new customers; it’s equally important to ensure that existing customers are satisfied and see the value in your product. Customer success focuses on enhancing customer experiences and encouraging effective product usage, while customer support addresses immediate issues as they arise. Together, these components work harmoniously to maximize customer satisfaction and minimize churn.

In this exciting episode of the Grow Your B2B SaaS podcast, Host Joran Hofman welcomes back Mike Dry, the VP of Customer Success and Support at Dealfront, for a deep dive into how to leverage customer success for SaaS growth. Discover powerful insights on tackling churn, fostering collaboration, and honing your strategic thinking. 

Scaling revenue operations effectively is essential to long-term success for any B2B SaaS company. Jacco van der Kooij, the founder of Winning by Design and author of Revenue Architecture, offers invaluable wisdom on creating a sales framework that adapts to the modern business environment. His insights are especially crucial for SaaS companies seeking to grow strategically, streamline their go-to-market strategies, and drive sustainable revenue. Let’s dive into some of the key takeaways from Jacco’s approach to building a winning revenue architecture.

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Affiliate marketing is an invaluable strategy for B2B SaaS companies that want to expand their reach and increase sales. In this special episode, the host of this show Grow Your B2B SaaS Podcast, Joran Hofman, founder of Reditus, hosts himself to dissect the crucial topic of affiliate marketing. By leveraging third-party affiliates—such as influencers, bloggers, and consultants—companies can promote their products or services and pay affiliates a commission for driving conversions. This indirect marketing approach lets companies tap into new audiences and grow their customer base effectively. However, to succeed in affiliate marketing for B2B SaaS companies, you need a strategic approach and a clear understanding of the different types of marketing models, including referral, affiliate, and partner marketing.

In today's world of technology, many entrepreneurs are interested in Software as a Service (SaaS) businesses. But running a successful SaaS company is not always easy. In this episode on the Grow Your B2B SaaS host Joran Hofman sits down with Tim Schumacher, co-founder of SaaS Group, who has built a proven playbook for growing 20+ B2B SaaS companies. His playbook gives useful advice on how to overcome challenges and build strong SaaS businesses. SaaS Group has acquired over 20 B2B SaaS companies, and this experience has taught Tim a lot about what it takes for these businesses to thrive.

In the B2B SaaS world, achieving sustainable growth is no small feat. It involves more than just capturing quick wins; it requires a well-thought-out strategy that ensures long-term success. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sat down live with Ferdinand Goetzen, a founding partner at the Growth Syndicate, at the B2B Rocks SaaS event in Paris, where Ferdinand shared his key tips for building a strong SaaS business and offered valuable insights into this complex process.

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In the early days of a startup, founder-led sales are crucial. Founders know their product and market well, often leading customer conversations. But as the company grows, this approach can hold back progress. To succeed long-term, it’s essential to shift to a scalable sales model. In this first episode of Season 5 of the Grow Your B2B SaaS podcast, host Joran sits down with Gavin Tye, the founder of Sales Market Fit, as they take a look at a simple plan to help make this transition and allow your business to thrive.

Are you wondering how to grow your B2B SaaS towards 10M ARR?

In Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000,000 in Annual Recurring Revenue (ARR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes.

If you’re looking to grow your SaaS business and need help surpassing the $10,000,000 ARR mark, this episode is a must-listen. It’s packed with practical advice from industry experts who share their strategies and tips for achieving long-term success.

The episode features diverse perspectives from experienced professionals, providing you with a range of actionable insights. Whether you need advice on marketing, sales, or customer retention, you’ll find valuable information to help you move forward.

If you find any particular guest’s advice particularly helpful, we recommend checking out their full episodes for even more in-depth guidance. Each guest’s individual episode offers additional tips and detailed strategies that can further support your growth efforts.

In short, this episode gathers the best advice from Season 4’s guests to help you overcome the $10,000,000 ARR hurdle. Tune in to gain valuable insights and practical advice that can make a significant impact on your SaaS business.

In Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000 in Monthly Recurring Revenue (MRR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes.

If you’re looking to grow your SaaS business and need help surpassing the $10,000 MRR mark, this episode is a must-listen. It’s packed with practical advice from industry experts who share their strategies and tips for achieving long-term success.

The episode features diverse perspectives from experienced professionals, providing you with a range of actionable insights. Whether you need advice on marketing, sales, or customer retention, you’ll find valuable information to help you move forward.

If you find any particular guest’s advice particularly helpful, we recommend checking out their full episodes for even more in-depth guidance. Each guest’s individual episode offers additional tips and detailed strategies that can further support your growth efforts.

Starting a SaaS company can be a fun and challenging adventure. In this exciting episode of the Grow Your B2B SaaS Podcast, host Joran sits down with the proud founder of SwipeGuide, Daan Assen. SwipeGuide helps big companies like Heineken and Coca-Cola manage their workers better. In this episode, we’ll explore Daan’s story, the smart choices he made, and what he learned along the way.

In this episode of the Grow Your B2B SaaS podcast, Host Joran sits down with Rory Sadler, the co-founder and CEO of Trumpet, a dynamic SaaS platform designed to streamline the buying process for customers. Since its launch in December 2021, Trumpet has rapidly grown, attracting hundreds of customers and thousands of companies on its free plan. 

In this episode, Rory shares the origins of Trumpet, detailing how he and his co-founders identified a crucial gap in B2B SaaS sales and built a solution to address it. He also opens up about Trumpet's funding journey, the challenges faced, and the lessons learned along the way. From embracing technology and AI to maintaining a strong customer focus and building a robust social media presence, Rory provides valuable insights for SaaS founders and entrepreneurs looking to navigate their own growth trajectories.