Are you wondering how to build a brand strategy for your SaaS? In this insightful episode of the Grow Your B2B SaaS Podcast, host Joran sits down with Angeley Mullins, former CCO at Resourcify, to explore the art of building a brand strategy for SaaS companies. With over 20 years of global leadership experience at companies like Amazon, GoDaddy, and Intuit, Angeley is a highly respected marketing and sales expert. Recognized by CrunchBase as one of the most influential women in sales, she offers a wealth of practical and advisory insights. This episode is a must-listen for SaaS founders and marketing leaders aiming to create a strong brand strategy.

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What exactly is affiliate marketing, and how can you successfully set up and scale a SaaS affiliate program? In this exciting episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Adam Glazer, the President of Partner Commerce, to explore the strategies for launching and growing a thriving affiliate program. Adam, a true expert in the field, explains that affiliate marketing is a referral-based partnership model where an affiliate, or publisher, drives traffic or leads to an advertiser or merchant. In return, the advertiser compensates the affiliate for the traffic or sales generated through their referrals. Adam emphasizes that the key to affiliate marketing is its performance-based nature affiliates earn commissions only when they successfully drive a sale or lead, making it a highly effective and results-driven approach. Tune in to learn how you can leverage this powerful marketing strategy to accelerate your SaaS growth!

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In this episode of Grow Your B2B SaaS Podcast, host Joran welcomes Chris Cunningham, head of social media at ClickUp, a company that has grown into a $4 billion entity since its launch in January 2017. Chris discusses his transition from VP of Sales to leading ClickUp's brand and social media strategies, offering valuable insights into how ClickUp leverages social media to generate impressive monthly impressions and build a recognizable brand.

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What are the 7 was to build a successful SaaS without big VC funding? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman chats with Greg Head, a veteran in the software industry with over 30 years of experience. Greg has played a key role in the growth of multiple companies in the CRM space, such as Act, SalesLogix, and Infusionsoft. Currently, he advises SaaS founders through his Practical Founders group and hosts the Practical Founder podcast. In this episode, they explore his insights into building a successful SaaS business without the need for big venture capital (VC) funding.

This episode is essential for any SaaS founder exploring alternative paths to success. Whether you’re bootstrapping or considering alternative funding options, Greg Head’s insights are invaluable for building a thriving SaaS business.

In today's episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with Andrew Davis, the CMO at Paddle, to explore how to hire your first marketing leader for a B2B SaaS Startup. In this comprehensive guide, they dive into the critical relationship between founders and their first marketing hire. Andrew shares valuable insights on building a successful founder-marketer relationship, a topic that continues to resonate with many B2B SaaS founders. Having been both a founder and a marketer, Andrew offers a unique perspective on the dynamics and challenges faced by both parties. This episode is a must-listen for any founder looking to hire their first marketing professional and establish a successful partnership.

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Are you a SaaS founder dreaming of scaling your company from $1 million in Annual Recurring Revenue (ARR) to a $100 million exit? Well, you're not alone! In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Ryan Allis, the CEO and founder of SaasRise, to explore how to achieve just that. Ryan has a proven track record, having built iContact from zero to $50 million in ARR and selling it for $169 million. Now, through SaasRise, Ryan helps other SaaS founders build their businesses with expert guidance, coaching, and digital ad agency services. If you’re looking to take your B2B SaaS business to the next level, this episode is packed with valuable insights to guide you on your journey.

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In this insightful episode, Joran engages with Gilles Bertaux on the Grow Your B2B SaaS Podcast, the co-founder of Livestorm, a platform designed for organizing and hosting engaging webinars. Founded in 2016, Livestorm has successfully gone global, boasting over 5,000 clients worldwide. Gilles shares valuable lessons from Livestorm’s journey, offering a wealth of knowledge for startups looking to expand internationally. The conversation covers essential strategies and insights for businesses considering a global reach and the challenges that come with it.

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In today’s episode of the Grow Your B2B SaaS podcast, host Joran hofman dives into the world of B2B podcasting with Tom Hunt, an entrepreneur who has seen the highs and lows of building businesses. With 17 business attempts and 11 investments, Tom found success with Fame, a company dedicated to launching and growing podcasts for B2B businesses. Today, Tom shares his extensive experience in creating successful B2B podcasts, generating valuable content, and using podcasts as powerful marketing tools.

Many agency owners dream of transitioning from service-based businesses to creating their own Software as a Service (SaaS) products. The appeal is undeniable: a scalable business model that generates recurring revenue and offers greater autonomy. However, making the shift from running an agency to building a SaaS isn’t a walk in the park. It demands careful strategy, meticulous planning, and a clear understanding of both the challenges and opportunities ahead.

In a recent episode of the Grow Your B2B SaaS podcast, host Joran sat down with Chris Out, author of the bestselling book Structuring for Extreme Revenue Growth and a seasoned expert in growth hacking and agency management. Chris shared his valuable insights on how agency owners can successfully pivot to SaaS, drawing from his own experience, including his exit from a growth hacking agency in 2020.

In this episode, you’ll get a deep dive into Chris’s journey and learn actionable strategies for building a SaaS business while leveraging the strengths of your existing agency. From the foundational steps to avoidable pitfalls, Chris lays out the roadmap for turning your SaaS dreams into a thriving reality.

(00:00) - Unlocking Agency Growth: A Quick Intro to Revenue Insights
(00:54) - Meet Chris Out: Growth Expert and SaaS Visionary
(01:26) - Setting Up a SaaS Empire: What Agencies Need to Know
(02:45) - The Dream of Building SaaS: Breaking Free from Hourly Billing
(03:59) - SaaS Pitfalls: What Can Go Wrong in the Transition?
(04:15) - Agency vs. Non-Agency: The SaaS Building Dilemma
(05:18) - Top Mistakes Agencies Make When Venturing Into SaaS
(06:49) - Lessons Learned: Chris Shares Personal SaaS Development Struggles
(08:18) - Foundation First: What You Need Before Launching a SaaS
(09:44) - Untouched Revenue: A Vital Metric for SaaS Success
(11:11) - Revenue Targets and Team Building: How to Set Yourself Up for SaaS Success
(12:14) - Finding the Right SaaS Fit: Does Your Agency Have the Ideal Product?
(13:19) - Dogfooding: Why Agencies Should Test Their Own SaaS First
(15:25) - Automating Services: Turning Internal Tools into SaaS Gold
(17:00) - SaaS Development Hacks: Strategies for Fast-Tracking Your Success
(18:03) - SaaS Growth Secrets: The Real Marketing and Sales Challenges
(19:20) - Ego in SaaS: Why Letting Go Is Key to Success
(20:52) - Simplifying Your Agency Services for a Smooth SaaS Transition
(21:47) - SaaS Success Stories: Real-World Examples to Inspire You
(23:00) - Co-Creation: Minimizing Risk and Maximizing SaaS Success
(24:08) - Structuring Creative Deals with Clients to Fund SaaS Projects
(25:06) - Client Relations: Proactive Communication for SaaS Success
(26:39) - Learning From Mistakes: How to Pivot and Recover in SaaS Development
(27:48) - Balancing Act: Managing Both Agency and SaaS Growth
(29:38) - Dogfooding for SaaS Growth: What Chris Learned Along the Way
(30:27) - Growing Your SaaS: Insights Beyond the Early Stages
(31:21) - Validating Your SaaS: Ensuring Customer Satisfaction Early On
(32:01) - Growth and Exit: Planning for the Long-Term Success of Your SaaS

What is message-market fit, and what are the essential strategies for B2B SaaS success? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Diane Wiredu, a messaging expert and founder @ Lion Words, to dive into the concept of message-market fit. She emphasizes the importance of crafting messages that resonate with prospects and succinctly articulate the value and uniqueness of a product. Diane argues that achieving message-market fit is crucial for B2B SaaS companies, as it ensures that growth doesn't stall and makes marketing more effective.