What is media reach, really, and why does it matter so much? In this episode of Master the Media, Amy breaks it all down in a way that’s easy to understand and actually fun to learn. She shares why media reach is a big deal when it comes to working with brands and how your audience size can open doors to exciting opportunities. Amy walks you through real examples, from huge outlets like AARP to personal blogs, and offers practical tips to help you track your own reach and grow it over time. You'll also hear how to build great relationships with reporters, pitch the right way, and even earn income through sponsored TV segments. Whether you’re just getting started or ready to take things to the next level, Amy’s here to guide you every step of the way.

Master the Media Facebook group: https://www.facebook.com/mediamasterywithamy

Tools to Calculate Media Reach:
https://coveragebook.com/
https://www.similarweb.com/

Episode highlights:
(0:00) Intro
(1:39) What is media reach and why it matters
(3:31) Different types of brand media opportunities
(5:21) Building media relationships for brand collaborations
(7:41) How to feature brands in TV segments
(9:48) Understanding what counts as “impressive” media reach
(12:26) Best tools to calculate your media reach
(14:47) Final tips and how to get started today
(15:30) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!