In this episode of Good Enough Counsellors, I’m joined by Becky Willoughby of Willow Therapy Tring to explore a gentler way of growing a successful therapy practice — by focusing on connection, community, and care.

Becky shares how she’s built a thriving practice by focusing on connection — not sales tactics. We talk about her court-appointed work with children and families, how creative, somatic, and energetic approaches shape her sessions, and why her therapy space plays such a key role. She also reflects on slowing down in the second half of life to avoid burnout and stay true to her values.

Takeaways:

• How Becky built a thriving private practice without hard sales tactics
• The power of nurturing relationships and community connections
• Using social media for genuine connection, not constant selling
• Why having a warm, welcoming therapy space makes such a difference
• Insight into Becky’s court-appointed work with children and families during divorce
• How creative, somatic, and energetic approaches support deeper therapeutic work
• The role of sensory elements, like touch and environment, in helping clients feel safe
• Why word of mouth and a good website are still Becky’s strongest referral sources
• The value of slowing down in the second half of life to avoid burnout
• Simple tips for becoming more visible as a therapist in a way that feels authentic

If you're looking for a gentle approach to build your private practice - rather than chasing algorithms - this episode is for you.

Find Becky here: Willow Therapy Tring and on Facebook and Instagram

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

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Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

private practice, counselling, aromatherapy, somatic therapy, social media, therapy space, client empowerment, self-care, personal growth, authenticity, slow living, family therapy, child therapy, therapist advice, burnout prevention, therapy practice

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.