There's a ton of talk about what isn't working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the big themes he's seen in how the top go-to-market leaders are driving growth today. You'll hear from founders, sales leaders, and marketing leaders from G2, CrunchBase, GitHub, TestBox, Atrium, Intellimize and Kahua. You'll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025.

Discussed in this Episode:

• How to build the habits and fundamentals for sustainably generating pipeline.
• The importance of in-person interactions for the development of your team.
• Taking a customer-centric approach in your go-to-market strategy.
• Changing how you talk about your company to resonate better with the C-suite.
• Why intentionally aligning your teams is worth the effort.
• How to capitalize on the returns that building strong relationships provide.

Highlights:
(3:22) The first theme: Getting back to the go-to-market basics.
(6:56) The second theme: The importance of in-person interactions.
(10:38) The third theme: Taking a customer-centric approach in your go-to-market strategy.
(16:04) The fourth theme: Elevating the conversation to the C-level.
(19:29) The fifth theme: Intentional alignment of your teams.
(21:17) The sixth theme: Playing the long game.

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: https://gtmnow.com/tag/newsletter/

Product GTMfund is Using: Superhuman
"Most people know that I am almost always on, regardless of holidays, but I certainly am not checking email as much as I normally would. And this year I came back to work and had so many emails in my inbox… the number was scary. But since I started using Superhuman last quarter, I was able to get back to inbox zero within minutes. It helps me and the team be so much more productive.

I don’t know how I didn’t start on Superhuman sooner. It was the most seamless onboarding experience - everything in my inbox synced within minutes. Superhuman works with your existing Gmail or Outlook accounts. New year, time to take back control - 2025 is the year of inbox zero. If anyone also wants to take back control of their inboxes and empower their teams to do so, check out Superhuman at superhuman.com/gtmnow" - Scott Barker

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.