Today on the podcast, we have the privilege of speaking with Cara Felleman - a dynamic advisor, investor, and sales powerhouse. Cara is currently serving as the Vice President of Sales at Vividly and is also an LP at GTM Fund, where she uses her expertise to help startups grow and scale.

With a wealth of experience, Cara has a unique perspective on what it takes to succeed in a fast-paced and competitive environment. When it comes to hiring, she identifies two key attributes that she looks for in employees. The first is the unwavering drive to succeed despite obstacles. The second is having a positive outlook and being able to stay hopeful even when things seem hard.

Cara is also a passionate advocate for diversity and inclusion in the workplace. She believes that companies need to take into account the emotional and cultural impact of their decisions, such as layoffs, on employees.. Cara thinks we can make workplaces that are more fair and open to everyone if we approach these problems with empathy and understanding.

Join us as we delve into these important topics with Cara Felleman and gain valuable insights into what it takes to create fair, safe, and successful workplaces and sales teams.

Highlights:
(2:37)  Qualities of a successful go-to-market professional.

(5:46)  Why companies need to be more considerate in layoffs.

(8:00) How layoffs have a greater impact on women.

(11:50) Exploring strategies for attracting and retaining Gen Z talent.

(16:24) Building the sales team at Resy: The challenges and lessons learned.

(20:35) Finding the middle ground between control and collaboration.

(32:19) Discussion on how to relinquish control and trust your sales team.

(37:06) Conversation on radical candor.

(38:26)  One thing most go-to-market leaders believe that is not true.

(42:49)  The value of human connection in business.

Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/carafelleman/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.