Mark Stephenson joins us in this week’s episode to talk about the modern revenue architecture. Mark has 30 years of solution sales leadership experience, with high growth series A through D companies. Currently he's an advisor at Evisort, former VP of Sales at Avi Networks, and has worked at large companies such as HP, Cisco, & Xerox.. 

We kick off this episode by unpacking the 5 leading and 4 lagging indicators of a strong go-to-market team that drive your business.

What You Will Learn:

• The importance of getting cross functional alignment within your team.
• Leading metrics that every leader should be focused on.
• 5 layer framework on modern revenue.

Highlights:
(8:03) 5 Layers on how to Go-to-market.

(13:48) Problems to solve on the Go-to-market approach.

(20:37) Where Mark’s gone right and wrong in defining ICP.

(26:10) How to hire great talent.

(32:18) Cross-functional alignment.

(36:00) the leading and lagging metrics for successful alignment.

(45:00) Mark’s take on the layoffs happening in todays market.

Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/mark-s-2b28054/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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