Justin Strackany is an early stage software vet, investor, GTM executive, and worked as the first employee at SecureLink for a total of 18 years. Throughout his career at SecureLink, Justin played a multitude of different roles including Director of CSM, VP of Sales, and most recently as their Chief Customer Officer. Justin shares an impactful story at SecureLink that led his CEO to bring him in as an acquisition partner. Discussing the journey of an acquisition through a private equity firm and the pivotal decision of rolling his shares post acquisition.

What You Will Learn:

• Knowing your values when joining a company.
• The benefits of startup learnings and acquisitions.
• How to manage and level up in the private equity and venture capital space.
• The importance of relinquishing control as a leader.
• How to work within an executive team.
• How to manage up to a board & private equity firm.

Highlights:
(3:05) Hot take on Bitcoin’s trajectory.

(8:33) Building and starting out SecureLink as an Acquisition Partner.

(16:12) Knowing what your equity equates to when joining a company.

(19:05) What Justin implemented on the Go-to-Market front after being brought on.

(21:20) Blind spots encountered post acquisition.

(29:47) What Justin did to triple sales post acquisition.

(32:10) Things to do to set yourself up for a CRO role.

(35:57) Actionable ways to improve revenue retention.

Guest Speaker Links:
Linkedin: https://www.linkedin.com/in/justinstrackany/
GTM Consulting: https://www.linkedin.com/company/gtmdotconsulting/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.