Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five, The #1 community for B2B Marketers.

What You Will Learn: 

• How to successfully set yourself up as a one-person team.
• Evolving your strategy and goals as your company's goals change.
• How to nail your company's messaging.
• Effectively building a founder brand.
• The importance of niching down to drive growth.

Highlights
(3:25) Shifting from a ‘Yes mindset’ to a ‘No mindset.’

(12:10) How Dave grew into a VP-level role at Drift.

(12:58) How Dave started his career at Drift.

(24:00) Moments in Dave’s career where he didn’t achieve his goals.

(28:48) Aligning revenue goals between Sales and Marketing.

(31:50) Getting people excited and engaged in Drift’s product at an early stage.

(36:50) The pros and cons of starting a founder brand.

(40:39) How Dave measured success for his podcast as they started out.

(43:00) Hot take: Measuring everything in Marketing is no longer relevant.

(45:00) The importance of niching down to drive growth.

Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/davegerhardt/
Exit5 Community: https://www.exitfive.com

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.