Chris was asked to guest on the A2B Series podcast, hosted by Isaiah Studivent and Chalique Seabron to chat through his experiences in B2B Marketing, Refine Labs’ approach to in-house versus agency strategies, and advice for new and prospective CMOs!

From the A2B Series Podcast:

Chris Walker, CEO of Refine Labs, joins Isaiah and Chalique in Austin to discuss the state of B2B marketing. If you’re a B2B GTM leader, this episode is for you! A few of the topics discussed in this episode: B2B Marketing best practices, frameworks to scale content, marketing attribution and measurement, what B2B companies can learn from B2C companies, and more!

With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! In this episode, Anthony Kennada, CEO of AudiencePlus chats with Chris about building relationships with your audience and how to streamline and refine your content creation strategy.

They covered:

• How to produce and distribute content in the most consumable format

• How to avoid common content creation pitfalls

• Transitioning from CMO to CEO

• Anthony’s personal journey through this shift

• Balancing the idea of “firing yourself” from the CMO role and maintaining a personal brand

• The biggest challenges and process of self skill discovery

• And more!
  

Then, Anthony turns the questions back on Chris to talk about breaking through the algorithm and making a LinkedIn strategy work more effectively.

With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! First up was a chat surrounding leadership, mindset, and culture with Sam Jacobs, CEO of Pavilion. 

They chatted about:

• Key lessons and takeaways Sam has learned in his time as a CEO:

• Focus on the long term

• Love your customer

• Don’t try to do too many things

• Trust your intuition and slow down

• A reminder to put things into perspective, especially in times of economic uncertainty

• How to empower employees to feel valued and secure in their own path to success

• The idea of embracing instability instead of trying to correct it

• And more!
  

Eddie Asked Chris to sit for an interview to help with a project for his Master's program, and Chris was happy to talk him through some unique approaches to the work. 

They chatted about:

• What makes a great marketing leader

• Life events that helped shape Chris’ customer centricity

• What companies should keep an eye out for when hiring

• How to change your mindset for more out of the box thinking

• And more!
  

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things HIRO and Pipe Framework from Chris’ recent podcast appearances. Different areas he breaks down include:

• Pipe Framework introduction and overview

• Vocab: Pipe Conversion, Pipe Qualified Meeting

• Aligning Sales and Marketing 

• HIRO introduction and overview

• A clearer breakdown of the HIRO calculation

• Practical advice for implementing this Pipe Framework

Let us know what topic you want to hear a compilation episode focusing on next!

Chris was asked to guest on the Salesforce Simplified Podcast, hosted by Mike Boyle of Ad Victoriam Solutions to chat about the state of B2B Marketing today!

They chatted about:

• Challenges B2B Marketers face today

• Chris’ favorite recent marketing campaign and what he learned from its success

• Tips for building a strong digital presence

• How can B2B companies effectively target their ideal customers

• How to measure the success of B2B Marketing campaigns

• B2B Social Media best practices

• …and more!
  

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Split the Funnel from Chris’ recent podcast appearances. Different areas he breaks down include:

• The root of sales/marketing misalignment

• How to Utilize CRM data 

• Sales Velocity Calculation

• Understanding Levels of Buyer Intent

• Dark Social and the Dark Funnel

Let us know what topic you want to hear a compilation episode focusing on next!

Chris was asked to guest on the B2B Founder Stories Podcast, hosted by Julian Lumpkin of Successkit. 

Find out what Chris wanted to be when he grew up, how he transitioned into a leadership position and what balance of control over operations he maintains, and how he navigated the financial ins and outs of running a startup. He also talks about a long term vision for Refine Labs, how they differ from other agencies, and digs into the concepts of Revenue R&D and Dark Social.

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Pipeline Sources from Chris’ recent podcast appearances. Different areas of attribution he breaks down include:

• Pipeline Velocity 

• Allbound overview and practical application

• Departmental Credit as a Defense of ROI

• Sales Cycle Lengths

• Buyer Intent

• Alignment

• Measurement and Metrics

• Sales Velocity

Let us know what topic you want to hear a compilation episode focusing on next!

Chris was asked to come on the B2B Podcast Podcast, hosted by Ryan Tabb! In this chat they covered Chris’ own journey through podcasting as well as the things he has learned along the way to help others on their own. 

They chatted through the ways Chris has kept the Refine Labs podcasts going for so long, considering so many end after 10-15 episodes, where he built his skills and experience on mic before Refine Labs, and how he and his team measure success.  Chris also gives advice to companies looking to start their content journeys, reveals podcast practices that give him pause, and more!