You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Attribution from Chris’ recent podcast appearances. Different areas of attribution he breaks down include:

• Refine Labs’ Self Reported Attribution Journey

• Hybrid Attribution Framework in theory and practice

• The Attribution Mirage

• Attribution Software Mismeasurement

• A Step by Step Guide for Implementation

• How to Convince Leadership that Self Reported Attribution is the right move

Let us know what topic you want to hear a compilation episode focusing on next!

Chris was asked to come back for a second appearance on the Modern Startup Marketing Podcast, hosted by Anna Furmanov, for a focused discussion on Creativity. 

Anna asks Chris what comes to mind when he thinks about creativity, when he’s the most creative, advice for startups that want to start experimenting more, and how to be the best at leveraging creativity in whatever marketing space they’re pursuing. 

Then, Chris turns the questions back on Anna and asks for insight into trends she’s seeing in early stage startups, the potential reasons behind those trends, and how the broader macroeconomic change is making an impact.  

“If you’re talking about the problem, people are going to assume you’re the solution.”

Chris gets to sit down with Kyle Coleman, SVP of Marketing at Clari to talk through all things revenue. They go in depth on how an SDR upbringing helped Kyle develop communication and fluency in messaging as a marketer, the process of developing Clari’s position of “Run Revenue” to change their entire strategic lens, the importance of shifting the view of revenue for the future, the potential impact of social posting and connections, and more!

Then, Kyle turns the questions back onto Chris to find out what the top mistakes are from a content marketing standpoint, and his concerns in respect to generative AI in content marketing. 

Chris was invited as a guest onto a special Tuesday edition of The Closing Show Live, hosted by Nadia Milani, VP of Marketing at Proposify! 

From The Closing Show Live:

We're super-charging the sales & marketing alignment conversation with Chris Walker, CEO of Refine Labs. Often imitated, but never duplicated.

In this episode, we discuss what marketers and sales teams are probably doing wrong and how you can increase your sales velocity sooner than later.

Also, Nadia puts Chris on the hot seat with some rapid fire questions.

“Word-of-mouth has long fueled the success of countless companies, big and small. But over the past several years, through the rise of the digital age, word-of-mouth has evolved into something with unlimited potential — something known as dark social. Now, a recommendation (or negative feedback) can reach millions with a single click of a ‘share’ button.”

Chris was invited onto the Winning the Challenger Sale Podcast to chat about the power and evolution of word-of-mouth into Dark Social, and trends he has observed in modern buyers and successful company strategies. He also covers the value of product-led growth, and segmenting and executing sales process based on buyer intent

Today’s Revenue Vitals Live marks the last in the public facing series, but we will still be holding the space weekly for exclusive Vault Customer sessions! If you’re interested in joining, make sure to check out The Vault!

Some of today’s topics included:

• Strategy for what to prioritize when looking for a new position

• Advice for moving from a generalist to a t-shaped specialist, and ways to better position yourself for a revenue-oriented role

• Unique ways to work on product positioning without access to client information or a true buyer's journey map

• An insightful approach on how to apply Demand Gen tactics to the sales funnel

Chris was asked to speak with a group of thought leaders as they invest their time in growth. They kick off the conversation by discussing dark social and the fundamental differences between Dark Social and Dark Funnel. Chris dispels myths about certain industries being “different” in the way their buyers cling to traditional ways of buying, then questions roll in about Account Based Marketing, finding an Evangelist outside your organization, scrutinizing the effectiveness of booths at events, and more!

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event. 

We had the chance today to dig deep into dialogues with audience members, tossing ideas back and forth, addressing follow up questions, and highlighting the benefits of this full hour of Q&A with Chris and Kaylee!

Some topics included:

• Cold Calling: Everyone has an idea on what cold calling is and what it means for it to work well, but we back the whole concept up to propose individual definitions of what ‘cold’ and ‘working well’ could actually mean to your company so that you can determine how to approach those calls

• Demand Creation Strategy: Creating Content and planning Events without a Subject Matter Expert poses a problem, but we go through some options for bringing in SMEs and how to use external voices to your advantage

• CRM Selection: Choosing the right CRM for your needs and specific use case should be a holistic experience, but we cover the major benefits and drawbacks to Hubspot and Salesforce

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event. 

“Be Bold, Take Risks”

Chris was asked to speak with Peter Rabey on the Leadership Learns Podcast, about his journey in leadership. They discuss past, current, and future trends, the differences between capturing and creating demand, dark social, today’s B2B buyer, and winning B2B Strategies. 

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event. 

It was a global event today, with audience calling in from Chile, Australia, Denmark, and more to ask questions and chat with Chris!

Some topics included:

• Content: how to best utilize and repurpose influencer marketing and when to scale back content creation to focus on fewer segments at a time

• Re-branding: insight into weighing an otherwise successful new name against similarly named companies in the same space for SEO and trust 

• AI: thoughts about the impact of AI-enabled web search on paid search tools

• Live Events: advice on different channels and data to utilize when trying to convert live event education to sales opportunities 

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.