“You have to remove the idea of credit”: focusing on alignment and viewing revenue as a team sport, rather than splitting up department focus, will help improve strategy. Chris was featured on the REVolution Podcast with Alex Krawchick and Mary Blanks of Klearly to discuss Revenue Generation, metrics, attribution, and more.

In the 21st installment of our Tuesday open office hours on TikTok Live, Chris discusses growing confidence and a thick skin to focus on growth and your business. We also opened the show up to Q&A and covered topics including:

- How to define your own success

- Eliminating scheduled one on ones

- How to get access to the Refine Labs Vault

- What impact AI might have on the future

- Building a brand on Linked In

- and more...

Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!

In this exclusive, invite-only event, Chris discusses Revenue Forecasting and Planning principles to use for goal setting and planning He goes in depth on:

• The 10 step process to complete this modeling
• Key mistakes he sees organizations make and how to avoid them
• How to use this expert guidance to set achievable revenue targets

The slides that accompany this event are only available to customers and Vault waitlist members. If you'd like to get on the waitlist for the Vault, visit www.refinelabs.com/waitlist

This week, Chris sat down to answer some big picture questions from a CEO perspective on the direction of the Revenue Vitals podcast, setting yourself and your business up for success, staying adaptable, and how to balance spending in a thoughtful way. If you have a question for Chris, you can join his TikTok Lives on Tuesdays, 2pm central, or submit your questions here!

Questions include:

- How to build routine to set yourself up for success

- Why it's important to spend time on yourself as a leader rather than focusing on your competitors

- How you find confidence in yourself and your own experiences

- What problems Revenue Teams may face in 2023

- and more...

In the 20th installment of our Tuesday open office hours on TikTok Live, Chris describes some key details from the midst of 2023 planning. As always, we also opened the show up to Q&A and covered topics including:

- How to build a valuable community

- How to set goals that aren't about money

- Thoughts on combining Product Led Growth with Enterprise Sales Motion

- The formula to figure out customer acquisition costs

- and more...

In the 19th installment of our Tuesday open office hours on TikTok Live, Chris shows you the 2021 Refine Labs Profit and Loss Statement and how finances affect strategic decision-making at the executive level. As always, we also opened the show up to Q&A and covered topics including:

- How to get a promotion if there are some gaps in your resume

- The benefits of full salaried sales teams

- Paid vs free communities

- Tips on utilizing your CS team for marketing initiatives

- and more...

We've been going live every Tuesday on Tiktok for the past 18+weeks now answering real-time questions from the audience. In this episode, we pulled some of our favorite questions including:

- Any tips to improve CMO/CRO Alignment?

- What are your thoughts on boosting posts/putting media spend behind organic content?

- Is there any truth behind the criticisms that attribution vendors have against self-reported attribution?

- Any advice to make sure our website is capturing the demand we're creating?

- What's essential to have in your marketing tech stack?

- How do you switch to demand gen when you're already using SDRs?

- What's the best way to build a community?

Buyers are spending more time on LinkedIn. They’re spending more time on TikTok. Communities. Podcasts. They’re spending more time on channels where they can access information from peers that is trustworthy. This is universal across all industries. Less people are going to Google to search for “the best xyz” and more people are learning about what they need through social channels or word of mouth. This is why your content strategy needs to look beyond what is easily trackable and move into what is the most customer-centric.

In this episode, Chris talks with Ryan Stewart about social content strategy, how he thinks about creating demand, the future of communities, and more.

Category creation is something a lot of people talk about, but few execute it well. To truly create a category, you must move out of a category that the industry currently tries to place you in. In this episode, Chris and Dave Gerhardt discuss exactly how they think about category creation, how to build one, and how the category of Revenue R&D is going to change how go-to-market programs are executed.

In this exclusive, invite-only event, Chris discusses Pipeline Sources - a key concept to improve planning accuracy and GTM team alignment. With this concept and by listening to this episode you’ll learn:

The slides that accompany this event are only available to customers and Vault waitlist members. If you'd like to get on the waitlist for the Vault, visit www.refinelabs.com/waitlist