Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. This week, he went deep for over an hour on some high-level topics like developing your personal brand, what the ideal sales team looks like, and tactical advice for creating your revenue engine.

Join us every Tuesday to ask your question on TikTok by following @chriswalker171

On this episode, our host Chris Walker sat down with Heather Osgood on the Podcast Advertising Playbook. They broke down every obstacle of today's modern marketer. From everyone's obsession with attribution to the best ways to gain customer insights, no topic was off limits. If you're looking to overhaul your revenue engine, then this is not an episode to miss.  

Friend of the program, Dave Gerhardt, joins Chris and Megan on what feels like a Demand Gen Live throwback. The driving discussion is about self-reported attribution and how it's a key component in using your marketing as a two-way communication channel. They spend the second half of the discussion answering tactical questions from the audience.

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 12th installment:

3:18 - What is Revenue R&D and Why Companies Should Care

Join us every Tuesday to ask your question on TikTok by following @chriswalker171

Chris joined the Sales Leadership Podcast this past week to talk through how organizations can drive revenue in a more predictable way. He covered:

• What the true definition of demand is, 
• Removing friction in the buying process, making sales easier, 
• Aligning sales and marketing by measuring HIRO pipeline, 
• Nuances between capturing demand and creating demand, 
• How the buyer journey has evolved and what that means for the sales org, and
• The buyer experience

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 11th installment:

00:34 - Manufacturing Revenue & Demand

2:38 - Difference between HIRO and Total Pipeline

7:30 - Creating demand in an industry where the market doesn't know about your solution

9:35 - Root cause of the Demand Deficit

12:22 - Role of SDRs

16:27 - How does ABM Fall Into the Overall Demand Strategy

18:14 - Differentiating in a Saturated Category

Join us every Tuesday to ask your question on TikTok by following @chriswalker171

Chris Walker hosted an invite-only event to share our proprietary Hybrid Attribution Framework, and we are leaking the audio here on the State of Demand Gen podcast.

With this framework, you’ll be able to:

• Properly measure, attribute and quantify ROI for Demand Creation programs like podcast, social media, communities, word of mouth, and more, 
• Continue to use your set up with attribution software to measure Demand Capture
• Get a continuous stream of insights directly from your prospective customers to optimize your budget allocation and overall strategy.

The best part? You can get it set up at your company within 24 hours.

To get access to future invite-only events, sign up for The Vault waitlist at refinelabs.com/waitlist.

Today's episode features a recording from Dave Gerhardt's Exit Five Podcast. Chris and Dave talk about articulating a company POV, refining your marketing strategy, a framework for demand generation, self-reported attribution, what's going on with LinkedIn, B2B ad creative, and building community.

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 10th installment: Self-reported attribution - 1:00 The role of RevOps - 2:50 Create Demand & Capture Demand - 6:00 Key Opinion Leaders - 15:45 Does your website effectively capture the demand you are creating? - 18:50 Qualitative and Quantitative Insights - 20:15 Evaluating the SDR function - 23:00 What's Next For DGL? - 26:00 Make Buying Easier for Your Customers - 34:00 Top Tips for Starting a Dark Social Content Strategy - 42:14 

Join us every Tuesday to ask your question on TikTok by following @chriswalker171 

Chris Walker joined Jacob Zangel on his soon to be released podcast to talk through not just manufacturing demand, but manufacturing revenue. It's time we stop differentiating between marketing and sales, and start looking at go-to-market strategies through the lens of creating demand vs. capturing demand. This requires new definitions and new terminology. Instead of looking at marketing through the lens of lead gen vs. demand gen, marketers need to break their marketing strategies into create demand vs. capture demand. Chris explains this in detail and goes into the specifics of building brand and defining categories in this episode of State of Demand Gen.