This week on Demand Gen Live, Chris and Megan covered a timely topic: why the removal of third-party cookies gives strong marketers an advantage. Additionally, they talked about the notion that it’s not always an either/or for organic or paid, it’s both. Chris also shared his thoughts on stacking growth by running experiments as a means of identifying new growth levers. As always, they took questions from the audience throughout the show.

We're nearing the year anniversary of Demand Gen Live and would love to hear any success stories from listeners putting the tactics they learned from the Demand Gen Live series into action. Submit any success stories to [email protected]

"When you spend all your time and all your money on the wrong things, you don’t have the resources needed to try new innovative things that might actually work better than what you’re already doing." 

Chris joined Brett Trainor on the B2B Founders Podcast to share his thoughts on maneuvering around common barriers when building a B2B business. They discussed the short and long term effects of running marketing campaigns solely to hit a metric and the difference in channels in regards to intent. Chris provided a breakdown of what the strategy should look like and how the founder of the company fits into the mix. He also explained why content marketing with effective distribution on social channels is currently the best way to grow your business and brand.

Chris and Megan hosted the 51st Demand Gen Live installment last night with a packed agenda. They dove into why your ABM list should include target companies where you have an unfair competitive advantage, the difference between demand gen and marketing as a whole, and a step by step breakdown of how we structure, run, and optimize paid social campaigns.

Udi Ledergor (CMO at Gong) joined us for a Demand Gen Expert Session to talk about why Gong, a B2B SaaS company, decided to run a Super Bowl ad. They also broke down why you should try to avoid best practices, and discussed ways marketers at new companies can get brand campaigns and low budget initiatives off the ground.

This week’s DGL with Chris and Megan focuses on three key topics: why B2B companies struggle with organic content that’s not for SEO, how to build demand momentum, and the lost of art of segmentation, targeting, and positioning. The detailed AMA segment twists and turns through fascinating subjects like the right way to break up with your customer and developing your learning & testing processes.

Last night's Demand Gen Live with Chris Walker and Megan Bowen revolved around the customer/buyer experience and how that comes into play in regards to your marketing strategy. They talked about how to go about using paid advertising to learn more about your buyers, testing new messaging, more useful ways to employ your SDR team, and the importance of a strong brand.

Register here for our Demand Gen Expert Session with Udi Ledergor (CMO at Gong) on February 23rd at 5pm EST.