In this episode of RevLabs Pulse on RevLabs by PriceLabs, host Kyle Driskell is joined by Jason Baxter (Founder & CEO, Marketics.io) to explore how guest experience directly impacts pricing power in short-term rentals.

From “guilt pricing” during high-demand events to designing intentional guest experiences that justify higher rates, this conversation goes beyond traditional revenue management thinking.

Through real-world examples — including an A/B test during F1 Montreal — Jason shares how small, thoughtful upgrades to the guest experience can drive significant increases in ADR, occupancy, and repeat bookings.

🎯 In this episode, you’ll learn:

• How to design guest experience upfront to justify premium rates
• How to use event-based experiences to increase conversions
• The role of trust signals and listing optimization in pricing strategy
• How better guest experience drives repeat bookings and lifetime value

💡 Key Insight - You don’t need to lower your prices to get bookings — you need to increase perceived value before the booking happens.

Whether you manage a handful of listings or hundreds of properties, this episode offers practical insights into how revenue managers can adapt.

To learn more, visit https://www.pricelabs.co

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Check out our reviews on Capterra - https://www.capterra.com/p/158348/PriceLabs/