Instead of getting bogged down by what’s going wrong, focus on what you can control. In today’s episode, I share a strategy for turning obstacles into actionable solutions, like using your cell phone to reach out to leads or reactivating old clients. 

Many gym owners lose valuable leads due to poor follow-up. To keep those interested prospects engaged, poke stalled chats at least twice a day with engaging messages or reminders. 

When hiring, prioritize coachability over experience. A candidate might boast about their skills, but if they aren’t open to feedback and improvement, they’re not a great fit.

To improve your team’s sales, you must regularly review their presentations—just like you would audition a trainer before a class. Use recording tools or discreetly observe to ensure they’re ready and polished.

Improve your team’s sales performance by comparing it to being in a play—where preparation and rehearsal are key. Encourage your team to practice their sales pitches until they're confident and natural. 

Boost your gym's profits by focusing on upselling current clients rather than spending on new customer acquisition. Consider offering upsells like nutrition plans, personalized support, or additional training sessions to increase revenue and profit.

Use $100 gift cards to drive referrals by offering $100 cash to members who refer new clients. Hand out these cards after classes, mail them to new members, or distribute them in your community to generate leads and increase membership.

Transform one-on-ones into opportunities for motivation and inspiration rather than just correction. Use these meetings to lift up and inspire your team, helping them rise to their best rather than just focusing on their mistakes.

Instead of reacting to the current mood, take charge and set the tone for your gym. Show up positive and energized to uplift your team and members, creating a more motivated and enthusiastic environment.

When faced with the “What’s the price?” question, turn the conversation around by asking what prompted their call. This approach helps uncover their pain points and allows you to position your gym as the solution to their problem.