Katie Williams, US Chief Marketing Officer at Haleon, joins Edelman’s Jackie Cooper to explore how trust in health is evolving as consumers take more control of their well-being. Katie shares how Haleon is meeting people where they are – across social platforms, AI-enabled tools, and new health journeys like GLP-1 use – while staying rooted in science and humanity. She also discusses generational differences when it comes to health care, and how to support consumers at different phases of their lives.