Many coaches or personal trainers find it hard to disassociate their likes and dislikes from their client’s needs. They are passionate about certain training types, modalities, or even equipment and project this to their clients. That’s why it easy to tell the preferences a particular coach has by watching their clients.

However, this is not the right way to go about it. Rick and Matt persuade coaches and gym owners that the different types of training, modalities, equipment, etc., are just tools in our toolboxes. Our work in the fitness industry is to deliver happiness to our clients.

To effectively do so, we have to dissociate our likes and dislikes from our client's needs. We have to look at everything we are doing from the lens of the client. Our goal should be to make as many people happy as we can, and to do this, we have to put our personal preferences and ego aside and focus on the client.

Listen in as Rick and Matt talk about delivering happiness through fitness by ignoring their own personal biases when it comes to programming for clients.

Key Takeaways

• You have to disassociate your likes and dislikes from the needs of your client (02:31)
• Fitness is a mechanism to deliver happiness (04:35)
• Why are you in the fitness business? (07:19)
• Our goals should be to make as many people happy as we can (10:15)
• The key to being a great coach and a great gym owner (11:04)
• The approach to having a successful fitness business (13:02)

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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