Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government websites.

Wikipedia is also of interest for SEO practitioners, heavily influencing Google search results and now impacting outputs from generative AI software like Chat-GPT.

Everyone from journalists, investors, and your customers are using Wikipedia to understand your company. Do you understand how it works and what you can do about it?

Listen For
4:17 The importance of Wikipedia for PR and SEO
5:51 The role of Wikipedia editors
10:38 Brand presence on Wikipedia
12:13 Common mistakes Brands make on Wikipedia

Guest: Rhiannon Ruff
Email | LinkedIn | Lumino Digital’s website | Rhiannon’s book Managing a Crisis on Wikipedia

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