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Most people have branded Harvey Armstrong as "the cheater" from Made in Chelsea.

But behind the cameras is a founder who built a functional beer brand from scratch, quit a Big Four finance career at 23, and learned the hard way what fame does to your reputation, relationships, and mental health.

Harvey sits down with Matt Haycox to strip back the reality of reality TV, what’s real, what’s staged, and what the public never sees, while also walking through the real business strategy behind Prime Time Lager.

He opens up about quitting a stable accounting career, navigating backlash after public scandals, expanding a brand in a saturated beer market, and why he believes functional, “better-for-you” alcohol will be the next big wave.

If you’ve ever wondered what being on a show like Made in Chelsea actually does to your career, your bank account, your mental health, or your business, this episode tells the truth without the gloss.

Timestamps:
0:00 – Intro & Harvey’s Upbringing
 3:23 – Rugby, Uni Life & The Big Four Trap
 13:11 – Quitting Finance & Building Prime Time Lager
 21:17 – Made in Chelsea: Pay, Staging & Behind-the-Scenes Truths
 32:24 – Fame, Scandals, Regrets & Mental Health
 39:14 – Building a Business: Investing, Strategy & Prime Time’s USP
 47:16 – Money Mindset, Entrepreneurship & What’s Next

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