Have your enquiries been slowing down? In this episode Josephine explores the question of whether AI is taking over from directories and what therapists can do about it. She shares a practical, human-first answer - why visibility still matters, how to show up without shouting, and simple December content ideas you can use right away.

You’ll learn

• Why AI can’t replace human connection in therapy—or your marketing
• What to do when directory profiles aren’t bringing steady enquiries
• Three ways social media helps therapists (without being “an influencer”)
• How to show up in a way that feels safe and authentic (not oversharing)
• Simple December post ideas you can reuse or adapt when you’re busy
• How reframing the purpose of your social media account can help make it easier for you to produce posts

Mentioned in this episode:

Ep 24: Social Media Toolkit

Ep 75: Grow Your Therapy Practice by Nurturing Connection with Becky Willoughby

Ep 86: Safe Self-Disclosure on Social Media

Ep 89: Is Email Counselling Real Therapy with Chloe Foster

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Keywords:

AI, therapy, marketing, social media, visibility, trust, engagement, December content, therapist practices, client connection

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.