****** Transcript, Images + Show Notes: https://har.news/vol33 ******

What happens when you combine a Lord of the Rings obsession, a dragon-themed jeep, and a charismatic entrepreneur? You get Rocky Dimico, the owner of Flights and Fables - one of the most uniquely branded travel agencies we've ever featured! 

Rocky went full-time from day one after a life-changing trip to New Zealand sparked his "aha" moment. But this isn't just another niche story - it's a masterclass in building a brand that people can't ignore. We're talking dragon logos on Jeeps, black tents with gold dragons at vendor events complete with a travel advisor dressed as a wizard, and a business name that came from surveying his Dungeons & Dragons community.

You'll hear how Rocky's gone from zero to hero in just 20 months, selling 6 Lord of the Rings themed trips to New Zealand , expanding into anime/Japan travel, and booking his first groups. His vendor event strategy alone has generated multiple five-figure bookings from $35 investments.

But here's what makes this episode special: Rocky's approach to partnerships, networking, and community building that every entrepreneur can steal. From his Chamber of Commerce connections that led to 4 media articles, to his creative partnerships with map makers and IV therapy businesses, to finding a mentor advisor as his agency grew.

Whether you're looking for inspiration on niche development, want to see what fearless branding looks like, or need ideas for finding clients through in-person events, this episode will knock your socks off.

Plus, stick around to hear about Rocky's big dreams for brick-and-mortar fantasy travel shops in downtown areas across the country and how he successfully found a travel advisor mentor.