When J.J. Duncan's son died of cancer at the age of eleven, she fell into a deep grief she was unable to find her way out of. But as an executive producer and story teller, she jumped at the chance to work on The Gentle Art of Swedish Death Cleaning, a series exploring the wonder of the Swedish custom. Unlike her own experience, the Swedish cast members were able to walk towards death unflinchingly and J.J. found her work on the show ultimately healing, offering her a way forward from the worst. Since then she has become a staunch advocate for a change in the story Hollywood tells about the end of life and shares at every opportunity the many ways that a true and real story can help us find our way even when we don't know where we're going!