The buzz: “Most people that I know are interested in on-demand stuff. Podcasts are essentially audio Netflix” (Jordan Harbinger). In our current digital renaissance, with disruptive breakthrough technologies maturing, an old-school yet cutting-edge marketing tactic is resurging: audio. From podcasts to audio whitepapers, apps to smart speakers, the world of sound is immediate, portable, affordable, customizable, and wherever you go. Are you on-board with audio yet? The experts speak. Pam Didner, Consultant and Author: “The word 'listen' contains the same letters as the word 'silent’” (Alfred Brendel). Kenneth Kinney, AI Media Group: “The successful warrior is the average man, with laser-like focus” (Bruce Lee). Ginger Shimp, SAP: “Start where you are. Use what you have. Do what you can” (Arthur Ashe). Jeff Janiszewski, SAP: “The way to get started is to quit talking and begin doing” (Walt Disney). Join us for Hear and Now: Audio Content in Digital Marketing – Part 2.