Heart-Centred Business Podcast with Tash Corbin

Full article and show notes available at: tashcorbin.com/417

Here for the links referenced in the show notes?

Check out the Take Off program - tashcorbin.com/takeoff

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Social media can feel like an absolute minefield when it comes to reaching new audiences. There's one part of social media that I think people can find particularly frustrating: trying to tip the social media algorithms in their favour.

In this episode of the Heart-Centred Business Podcast, I'm going to tell you how to tip the algorithms in your favour... not by jumping through a bunch of hoops and setting up 95,000 different rules for yourself. But by taking a long-term approach to your social media growth, and making sure that you make the algorithms your friend.

Social media algorithms are very kind to me. But that's because I have been kind to them and I have always taken a long-term approach when it comes to tipping social media algorithms in my favour.

If you want to do the same - you want to get out of the algorithm short-term, tying-yourself-in-knots, what's-the-algorithm-doing-now dramas, and you want to tip those algorithms in your favour, then make sure that you stay tuned to this episode of the podcast.

The first thing I want to say when it comes to social media algorithms is do not tie yourself in knots trying to understand every single little nuance, change and rule that social media marketers tell you you need to follow in order to tip the algorithms in your favour.

Social media marketers and mentors have a vested interest in convincing you that social media algorithms need to be kept up-to-date with on a minute-to-minute basis. That keeps you plugged into their content feed. That keeps you plugged into buying their latest offer, which has new social media algorithm updates and the latest insights from the social media algorithms.

Yes, social media algorithms are constantly being updated. But as a creator on social media, that does not mean that you need to know about every single change to the algorithm.

...Show notes in full are at: tashcorbin.com/417

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/416

Here for the links referenced in the show notes?

Join the waitlist for The Waitlist Kit: tashcorbin.com/waitlist
(If you're listening to this months after it was released, click on the above link for the most up-to-date offer.)

Have you got a juicy idea for a new offer that you want to get out to market as quickly as possible? Well in this episode, I'm going to encourage you to hold your horses for just a moment until you can validate your new offer...

How would it feel if you could release your new offer out to market already knowing that your audience will love it, that you've got great messaging behind it, and that it's going to make sales?

That's the difference between launching a validated offer versus launching a cold offer.

In this episode of the Heart-Centred Business Podcast, I'm going to walk you through how to validate your new offer so that when you release it to market, you can be confident that it's going to sell.

Before we go into the detailed strategy in today's episode, I want to acknowledge that at the end of the day, the only way to truly validate whether someone will buy your offer or not, is to offer it to them and see if they buy it.

Ultimately, you can have as many people as you want say that the offer is great and they would definitely buy it... but if you've launched offers in the past having had people say they definitely would buy something like that, you've probably also experienced the frustration of those very same people not buying it.

True validation comes when people buy it.

...show notes in full are at: tashcorbin.com/416

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!

Full article and show notes available at: tashcorbin.com/415

Here for the links referenced in the show notes?

DM me on Facebook or Instagram to request the Hot Lead Bingo sheet:

• Facebook: facebook.com/tashcorbincoaching
• Instagram: instagram.com/tashcorbin

Episode 396: Using client testimonials and successes in your marketing
Listen or read at: tashcorbin.com/396

Episode 407: My consent-based sales conversation structure
Listen or read at: tashcorbin.com/407

Episode 370: The number 1 sales call mistake and how to fix it
Listen or read at: tashcorbin.com/370

I have a blunt and potentially painful question to ask you: for all of the things that you do on social media, are you actually getting consistent hot leads from those actions?

If the answer is no or not as many hot leads as you'd like, then you are going to love this episode of the Heart-Centred Business Podcast.

I am going to walk you through how to get hot leads from what you do on social media... but it's going to be quite a different strategy to what you would see from some of the most prolific social media coaches and teachers out there.

Today we are going to get you hot leads consistently from social media!

When it comes to making money from what it is that you do on social media, a lot of people assume that if they reach more people with their content, they will make more sales.

But reaching someone on social media and then immediately making a sale to them is the exception, it's not the rule.

...show notes in full are at: tashcorbin.com/415

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!

Full article and links are available at: tashcorbin.com/414

Here for the links referenced in the show notes?

Join the Take Off program - tashcorbin.com/takeoff

Grow Your Audience free training - tashcorbin.com/audience

Nail Your Niche free training - tashcorbin.com/niche

If time is of the essence for you to grow your business, you're going to be surprised by how helpful this episode of the Heart-Centred Business Podcast is... because I see far too many online business owners spending a lot of time making opt-ins that are actually a complete waste of their time and energy.

We know that time is such an important resource for us. Not all list growth is created equal. Not all opt-ins are created equal.

So stop wasting time on these opt-ins!

Your time is one of your most important resources, especially as a business owner.

I don't know many business owners who started their business so they could spend hours and hours a day wasting their time on things that don't create any traction.

... show notes in full are at: tashcorbin.com/414

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/413

Here for the links referenced in the show notes?

Learn the first 10 ways to improve your reach and grow your audience - tashcorbin.com/401

Check out episode 341: Building an epic business network - tashcorbin.com/341

Grab my free Core Messaging Template - tashcorbin.com/coremessage

In today's episode of the Heart-Centred Business Podcast, we will continue on from a previous episode (which you can find here) where I will help you improve your reach and grow your audience.

I have ten more ways that you can improve your reach.

Before we dive into today's episode, I want to mention that a lot of the strategies I'm going to share with you today are more high connection, high conversion, and work best for offline businesses.

Where you might have a brick-and-mortar business or a clinic, or you see people in person, these may be more effective for you.

But I also think that sometimes we discount local connections and in-person connections for our online businesses. Yet that can be a really quick way to fast-track your results and get more sales!

Don't write these all off! I want you to still dive into this episode. You might find something that you want to play with in your business as well.

...show notes in full are at: tashcorbin.com/413

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/412

Here for the links referenced in the show notes?

Grab my free Core Messaging Template - tashcorbin.com/coremessage

In today's episode, I'm going to walk you through what makes great market research for online business.

I'm also going to dispel some of those myths about what market research needs to involve so that you can understand how powerful market research can be and deepen your understanding of how you might go about it.

I would pretty confidently guess that at this stage of life, you've likely experienced being part of someone else's market research multiple times.

Your market research experience could be that you've:

• Had someone ask you a couple of questions as you walk past them in a shopping mall
• Had someone ring you and ask you "just three really quick questions" for their market research
• Filled in a long unwieldy survey for some company whose mailing list you're subscribed to (shoutout to the airlines - they always seem to have the longest surveys with the weirdest questions)
• Answered someone's question on social media or via email

I would say that most people have participated in multiple forms of market research.

But unfortunately, if you have participated in that, it's likely you've also experienced some of the worst possible parts of being part of market research.

...Show notes in full are at: tashcorbin.com/412

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/411

Here for the links referenced in the show notes?

Grab my free Core Messaging Template - tashcorbin.com/coremessage

I'm not saying this because I want to make you fearful or worried in any way, shape or form, because I'm absolutely going to help you sort this out... but something that I have noticed for a lot of online marketers (particularly those who use content marketing and content creation as a way of attracting audience members and making sales) is that they are sabotaging the success of that content.

They don't even realise that that's what they're doing.

In this episode, I'm going to uncover and help you see how you might be sabotaging your content and fix it quickly, in a short, sharp episode.

If you are someone who creates content - whether it's for social media, podcasts like this, blogs for your website, or webinars - I want you to check out this podcast episode so that we can ensure you're not sabotaging that content's success.

The big sabotage I want to talk about today is the experience you may have had before where you do all this work of creating content, and then you don't distribute it adequately.

You create a new freebie where you're thinking about your ideal clients, putting nice imagery with it and making this spectacular fresh content... but it's not just the existence of that content that does the job of attracting, warming up and converting your audience into paying clients.

The content existing doesn't do all of the job. It needs to be distributed.

...Show notes in full are at: tashcorbin.com/411

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!

Full article and links are available at: tashcorbin.com/410

Here for the links referenced in the show notes?

Grab my free Quarterly Plan on a Page template - tashcorbin.com/qplan

This episode of the Heart-Centered Business Podcast comes with a warning label: As I join you from the floor of my office sitting on the carpet (yes, it's a Podcarpet episode!), I want you to know that listening to this episode may completely change your worldview, especially concerning the word lazy and being someone who embraces laziness.

You've been warned!!!

I want to talk to you today about my relationship with laziness and ease.

Over the last few months, I have noticed in my group program calls, I have had to have this talk with many people over and over again.

I figured it's time for us to bring this conversation to the podcast, so that we can all work a little less hard, be a little less burnt out, and at the same time, get better results and feel more successful. Isn't that what we all want?

If that's what you want, then it's time for you to embrace your lazy self.

This is a Podcarpet episode of the podcast, which means I may wander off-topic a bit. But I think it's an important conversation for us to have.

The reason is that over the last few months, I have noticed on my course calls that a lot of people seem to struggle with being nice to themselves and with this belief that they have to work hard and harder (and the hardest!) to get better results or to get any results.

I want to give you some examples here because I think that they are insightful as to the different ways that this hustle culture and perfectionist society impact us as business owners.

... full show notes at: tashcorbin.com/410

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/409

Here for the links referenced in the show notes?

Grab my free Core Messaging Template - tashcorbin.com/coremessage

Have you always wanted to craft the perfect tagline and elevator pitch for your business, so that you can concisely tell people exactly what your business is and get them excited to buy from you?

If that is you, then you'll want to stay tuned for this episode of the Heart-Centred Business Podcast, because that is what I'm talking about today.

This podcast episode is going to be a lot shorter than you think... because when it comes to creating the perfect tagline and elevator pitch for your business, it doesn't actually exist.

Think about the famous taglines of businesses that first come to mind... the one I think of is from Nike - "Just Do It".

Does it tell you anything about the product or business?

That doesn't express the value proposition of buying Nike products. It doesn't tell you anything about the quality of their products or about the transformation that they facilitate.

It has no information or insight in it. It's just catchy. It's just a tagline.

... Show notes in full are at: tashcorbin.com/409

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/408

Grab my free Quarterly Planning Template - tashcorbin.com/qplan

Join the waitlist for the Heart-Centred Business Planning System - tashcorbin.com/planner
(Keep an eye out for my special end-of-financial-year offer if you join the waitlist before 30th June 2024)

"I have too many things to do and not enough time to do them!"

If that is something that has popped into your brain or out of your mouth in the last few months, know that you are not alone.

It is a common challenge for business owners to feel like it's hard to stay on top of everything.

The good news is that in this episode of the Heart-Centred Business Podcast, I'm going to share with you how to stay on top of all the things.

I have some very practical strategies for you.

Before we dive in, I want to acknowledge that as a business owner, there's always more that you can be doing.

If you told me you had 28 days straight to work solely on growing your business, I could fill that 28 days. If you finish your projects early, there are always other things that you can be working on.

As a business owner, that's one of the biggest challenges. We have so many options.

We can ALWAYS:

• Make up new ideas to get more clients
• Deliver more effectively to current clients
• Improve our business
• Grow our audience

There's always something that we can add to our to-do list.

... show notes in full are at: tashcorbin.com/408

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!