Heart-Centred Business Podcast with Tash Corbin

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My intro today is a bit clickbaity—but for a good reason. There’s one phrase making waves in online business circles again, and it’s a phrase you won’t hear in my marketing. I think the reason why it's making a comeback is actually because of AI.

Let’s talk about why I won't use it, and unpack what makes truly consent-based, safe marketing.

What’s the Phrase I Avoid?

The phrase I’m talking about is: “If I can do it, you can too.”

At first glance, it sounds motivational. But let’s be real—I don’t know if you can. You have a different background, different strengths, different experiences than me. For me to say that what I’ve achieved is automatically available to you just because I did it? That’s coming from a place of privilege.

Let’s talk about why this kind of blanket encouragement is actually dismissive, and why it’s not something I want to use in my marketing. If we really care about intersectionality and honest business, we have to look at the realities of what contributes to “success.”

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Karen Leslie WP Fairy Godmother – karenlesliewpfg.com

Mags Sheridan Putty Retreats:
– puttyretreats.com
– magssheridan.com/putty

Full article and show notes available at: tashcorbin.com/538

If you’ve been with me for a while on the Heart-Centred Business Podcast, you might already know bits of my start-up story. But with so many new faces joining us lately, I thought it was time to go back to the beginning AND share the five business lessons from my start-up story that are still absolutely essential, even with how much the online space has changed since 2013.

So, whether you’re brand new or just curious about what still works for start-up businesses, this one’s for you.

Starting From Zero: The Real Start-Up Story

Back in 2013, I was the only person in my group program who still had a job. Everyone else was working for themselves. I loved the idea of more freedom, more money, being paid directly for the work I brought to the world—plus, I needed an escape from a really toxic workplace. My job as a consultant was being gutted because of changes in government, and honestly, my boss was just toxic (no better word for it).

Then, on a work trip, I grabbed The 4-Hour Workweek by Tim Ferriss at the airport and absolutely devoured it. There was this exercise in the book: what’s riskier—starting a business or staying in your safe job? For me, staying in my job felt way riskier.

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Karen Leslie WP Fairy Godmother – karenlesliewpfg.com

Full article and links available at: tashcorbin.com/537

Let’s talk about something I see all the time: pouring energy into creating “valuable content”—but still seeing crickets when it comes to sales or real audience engagement. If you’ve been feeling like putting value content out there isn’t nurturing your audience (or leading to conversions), this one is for you. I want to break down why simple “valuable” content isn’t enough, what nurturing really means, and how you can tweak your approach for way better results.

The Real Client Attraction Process

Let’s start with what the client attraction process actually is. A lot of online advice makes it sound simple: “Post valuable content, then make a bunch of offers.” But jumping straight from reaching people to converting them just doesn’t cut it in our high-competition, online-first business world.

People want connection now more than ever. They don’t want to be dumped in a sales funnel. There’s a higher bar for trust and two-way relationships—especially if you’re working online. People need to feel seen AND see you before they’re ready to give you their credit card details—makes sense, right?

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Mags Sheridan Putty Retreats:
puttyretreats.com
magssheridan.com/putty

Full article and links available at: tashcorbin.com/536

If you’ve been following along with me lately, you’ll know I have launched a new offer: the Heart-Centred CEO Circle. In today’s episode, I want to tell you exactly how this offer came to be, because I think it’s actually the best thing I’ve built for my business (and maybe for yours too!).

But here’s the point: this offer couldn’t exist if I hadn’t spent years crafting, tweaking, and sometimes struggling with previous offers. It’s a lesson in how “imperfect” products that you’re gradually improving can actually be the stepping stones to something amazing. So, here’s the real, behind-the-scenes story of how my latest offer was born.

My Purpose: Where Connection and Success Came Together

Let me wind the clock back. When I first started my business in 2013, I did a whole lot of work on purpose—my “why.” For me, it was about aligning success and connection. For years, I felt these two things were at odds. Growing up, I felt like if I was too successful, I’d lose friends. Like, if I got top marks at school, or played netball and was the best at my position, people would turn on me or push me aside—there’s a reason “tall poppy syndrome” bit especially hard as a tall Aussie girl!

But as I entered adulthood, I started to see patterns where success and connection could support each other. I found ways to share achievements with friends, to help others rise while I did, and to intentionally build success so that everyone in my network benefited too. My purpose became helping others experience that same blend: more connection = more success, and more success = more connection.

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Karen Leslie WP Fairy Godmother - karenlesliewpfg.com

Full article and links available at: tashcorbin.com/535

Whether you’re seasoned in business or just starting out, I bet you’d love a few more referrals, right? Referrals can make a massive difference to your business bottom line. When you’re new in business, they’re often the most reliable way to find those first precious clients.

But here’s a question: Do you have a real strategy to get more referrals? Most people never really set something up, or they don’t do much more than a little nudge here and there. I want to share my absolute favourite referral strategy for high-ticket clients—it worked wonders, especially when I was starting out, and it’s still something I come back to.

Let’s get clear: Referrals are getting even more important with all the fake reviews and AI-generated nonsense out there. People are skeptical these days—who can you trust online when people buy fake reviews or whole fake Reddit threads get set up to discredit or boost providers? It wasn’t always this bad, but it was happening even back when I started running my business in 2013, and it’s only ramped up since then.

What’s different now is that people want recommendations from those they actually know. When someone you trust recommends a service provider, you’re way more likely to listen. A real referral from your own network cuts through that skepticism fast—and that’s what makes a referral the quickest path to converting a lead into a client.

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Full article and links available at: tashcorbin.com/534

If someone comments on your posts or replies to your emails, do you know how to turn that engagement into a real conversation—and maybe even a hot lead? If not, this episode of the Heart-Centred Business Podcast is absolutely for you. I saw just how many people were struggling with this at a Virtual Conference earlier this year, and I ended up coming up with a little framework on the fly that’s already helping people turn casual chatter into actual leads. Let’s get into how to nurture those relationships and spot the folks who are ready to work with you!

Why Most People Miss Hot Leads in Their Replies

You’ve probably heard the advice: reply to every comment on your socials. Most people know that. But what surprised me was how many people, when they get a comment like, “This was really helpful,” just respond with “Thanks so much” or drop an emoji. That’s it. No further conversation, and sometimes, a complete dead end. The awkwardness comes because people don’t know what to say—or worry it’ll feel too salesy, too soon.

What’s worse? When you do reply like that, you’re actually closing down a conversation you could be opening up. Plenty of business owners told me they just felt stuck, not knowing how to keep the chat going without feeling awkward or pushy.

So, at Virtual Conference, I made up a simple structure on the spot. Since then, people have reported turning commenters into leads using that exact outline. And that’s what this episode is all about.

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Full article and links available at: tashcorbin.com/533

Today on the Heart-Centred Business Podcast, I’m doing something a little different—and a whole lot of fun! I want to take you on a journey through the last 15 years of my entrepreneurial life, sharing all the business ideas I nearly started, but didn’t… and most importantly, what I do with those ideas, what I learned from them, and how my overflowing “idea brain” actually helps my business and my clients.

If you’re anything like me—a creative thinker and entrepreneur—you’ll know the feeling. You see a problem you could solve, spot a gap in the market, and BOOM: your brain won’t let go until you’ve mapped out the whole business! But having lots of ideas doesn’t mean you have to act on all of them.

Let’s dig into what I do with those sparks, why I leave some for others, and why I never want to shut down that part of myself.

Why I’m Obsessed With Business Ideas

First things first… I have A LOT of business ideas. It’s just how my brain works! If I notice something missing in the market, or a way to do things better, my mind instantly starts planning out a new business. What would I call it? Who would it serve? What services or products would it offer? I can go from zero to mapped-out-business in a matter of minutes.

Over the last 15 years, I’ve had dozens (honestly, probably hundreds) of business ideas that caught my fancy—some of them got a little momentum, others remained in the “daydream” stage. Today, I’ve rounded up 18 for you. I’ll share where they got to, why I didn’t start them, and the lessons along the way.

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Today’s episode of the Heart-Centred Business Podcast might feel a little left of centre for a business show, but I promise—this conversation is powerful, and I’m bringing it right back to business results by the end. If you’re feeling low on optimism about the world, your future, your business, or even your community, first up, you’re absolutely not alone. But what if I told you that optimism, especially in chaotic times, is actually a competitive advantage?

Let’s go deeper into why optimism isn’t just wishful thinking—and how to harness it, even when the world feels like, well, a bit of a bin fire.

Why the World Feels Like It’s in Decline

Let’s start with the obvious: everything feels a little out of control right now. There’s chaos, there’s uncertainty. If you belong to a marginalised community or you’re not one of those billionaires in politicians’ pockets, it’s probably even harder to feel optimistic about your own future, let alone the future of your community or the planet.

If I asked a crowd “Is the world getting better or worse?” I’d bet a huge chunk would say “worse.” That belief is so common, it has a name: declinism. This isn’t just pessimism—the opposite of optimism—it’s the assumption that the whole world is declining. Here’s the kicker: even self-identified optimists can still believe the world is on a downward spiral. All the “evidence” we see seems to back that up.

But the truth? Both things are happening at once. There are areas getting worse, and others improving. It’s hard to even agree on basic facts as a group, so when it comes to something as massive as “the state of the world,” there’s no single answer.

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This one’s going to be blunt and to the point. I want to talk about a 2012-era social media strategy that way too many people are still following—and why it’s time to let it go. I’ll share the backstory, the pitfalls, what to do instead, and how this simple shift could seriously change the game for your business.

Old School Social Media Advice We Just Need to Ditch

I can’t believe I still hear this advice: meet your audience “where they’re at”—which apparently means you should be on every single social platform. If some of your people are on TikTok, you’ve got to be there; others are on Instagram, there too; Facebook, Pinterest, YouTube... You “should” be everywhere.

This social media strategy came from the early days of online business—think 2011 and 2012. Gary Vee’s book, Jab, Jab, Jab, Right Hook (with all its punchy analogies!), was all about the idea of creating lots of platform-specific content, nudging and niggling your audience along until you hit them with your offer.

Back then, Gary Vee was everywhere—posting custom content to every platform, and encouraging everyone else to do the same. And if you were around in the early days, you’ll remember the “golden age” of social media: Facebook and Twitter feeds were chronological, there were ZERO algorithms, and your posts had a good chance of actually being seen.

During that time, posting three times a day on your Facebook page was the recommendation! Some people kept up, but most of us stuck to one post a day. You’d share those posts to groups, invite your email list to check them out, and people would see your stuff—even if you only had a handful of followers.

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Have you ever tried to use affirmations in your business only to run into a brick wall—your own brain telling you, “That’s not true”? You’re not alone. In this episode of the Heart-Centred Business Podcast, I’m sharing my real experiences (including my struggles) with affirmations, along with practical ways to make them work for you, even if you don't believe them right now.

My Early Struggles With Affirmations

I’ll be honest—I’ve definitely experienced times when I don't believe my affirmations, especially when what I’m trying to affirm feels really far from my current reality. When I first started my business, for example, I told a mindset coach, “I just feel like I’m not organised enough to be a business owner.” She told me to repeat out loud, “I am so organised. I am such an organised person. My business runs like clockwork,” and so on. No matter what version we tried, my brain just kept shouting, “No you’re not!” Every time I said it, either out loud or in front of the mirror, my mind argued back.

So Many Affirmations, So Many Arguments

I’ve been in business since 2013, and there have always been some affirmations that stick and some that just spark an argument in my head because I don't believe them. The idea behind affirmations is that if you repeat something enough, your brain will eventually build a neural pathway to match. Sometimes that’s true. But other times, standing in front of the mirror gritting my teeth and repeating affirmations I don’t believe just creates a sense of dissonance instead of momentum toward my goals.

But I actually celebrate when I find that gap—the space where affirmations feel really tough or impossible, and I don't believe them. The affirmations we struggle with the most often give us clues about the core mindset blocks or self-sabotage we most need to address.

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