In this episode of Help My Small Business, Jane is joined by Hannah Vasicek, founder of Francesca Jewellery, to review Sylvie's business Unicorn Cart - a Shopify app that boosts average order value through personalised upsells, free gifts, and cart rewards.

By the end of this episode, you'll learn:

• Why doing one acquisition channel really well will always beat spreading yourself across five and how to figure out which one is yours.
• How to stop leads going cold by leading with value upfront
• Why speaking to everyone means converting no one and how you can niche down without burning your existing base.

This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
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Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Hannah: @hannah.vasicek
Follow Francesca Jewellery: @francescajewellery

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