In this engaging conversation, Kate shares her inspiring journey from being a NCAA Division One basketball player to becoming a pivotal figure in women's cycling. 

As the director of women's strategy and partnership at Zwift, she discusses the importance of innovation, community building, and investment in women's sports. 

Kate highlights the challenges women face in cycling and sports in general, emphasizing the need for equal opportunities, visibility, and representation. The discussion also touches on the role of data in driving change and the importance of creating a supportive environment for young girls in sports.

Takeaways

• Kate's journey from basketball to cycling showcases her relentless drive.
• Innovation is crucial for the growth of women's sports.
• Zwift Academy has created a global community for women cyclists.
• Investment in women's sports leads to greater visibility and opportunities.
• Data is essential in proving the viability of women's sports.
• Creating safe spaces for women in cycling encourages participation.
• Representation in sports media is vital for inspiring future generations.
• Brands that align with women's values can tap into a powerful consumer base.
• Encouraging young girls to stay in sports is essential for their development.
• The cycling community is evolving to be more inclusive and supportive.

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