When Herb Alpert started playing trumpet with his band Tijuana Brass, Woody Allen and George Carlin were the opening acts. In 1966, The Brass outsold The Beatles. Alpert went on to co-found A&M Records, where he identified and signed some of the industries greatest talent: The Carpenters, The Police, and Cat Stevens. He and his partner sold A&M in 1989 for half a billion dollars. He says he’s looking for the same thing as everybody else—a life of purpose and meaning.  

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Herb Alpert with some of his Black Totem sculptures.  (Photo by Graham Howe)