If you’re in business these days, then you’re a writer – like it or not. So you better learn how to do it well. That’s the premise of a terrific writing how-to book called “Everybody Writes” by Ann Handley. 

This week’s episode of the podcast is taken from a group discussion I had with three fitness professionals serving the over-50 market. It started as a conversation about Ann’s book but quickly evolved into a compelling tale of how these three people communicate with their clients and prospects, and how they’re constantly pushing beyond their “comfort zones” to get better at writing.

I was beside myself with what I heard. And I know many of you will enjoy their comments and relate to them and learn from them. Enjoy!

Also, a reminder to take advantage of the business training event put on by the Functional Aging Institute Oct. 20-21 in Nashville. Use discount code FAIMM50 get 50 percent off. Register here: https://faievents.securechkout.com/nashville-2022

Resources and Links

“Everybody Writes” on Amazon.com

Prime Fit Pros Group on Facebook

Functional Aging Institute

Prime Fit Content – Engage the over-50 market

Naamly – Support our advertiser, who helps you keep in touch with your members