Gym and studio owners -- you're about to get flooded with the annual January rush. This year, be sure your new clients over 50 know why it's so important they should be lifting weights.

And remember: They probably don't know! You have to tell them. Clearly and repeatedly.

This week's Optimal Aging presents 15 reasons why people over 50 need to be weightlifting. Use this list -- and more reasons -- to motivate all your clients, but especially the new ones.

It could be the difference between another failed New Year's Resolution and starting on the path to lifelong healthy habits.

Resources and Links

Naamly – Support our advertiser, who helps you keep in touch with your members
Life Priority Supplements -- Affiliate Discount code here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market