In this episode, we explore the critical role of HERO content in establishing trust and deepening connections with your audience. We dive into the time investment required for someone to trust you, emphasizing the need for strategic content creation. Discover the power of a well-crafted HERO piece that goes beyond the surface-level engagement of social media platforms. 

Delve into the challenges of relying solely on social media for trust-building and relationship development. Uncover the limitations of short-form content and the curated nature of social media profiles.

Learn the art of creating HERO content across various mediums, from blogs to podcasts and YouTube, and gain practical insights on making it searchable and evergreen. Understand why having a searchable HERO piece outside of Instagram, Facebook, or TikTok is essential for attracting your dream clients. 

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