In this powerful episode of the Jake & Gino podcast, we're joined by Rob Finlay—serial entrepreneur, founder of 30 Capital, and author of Beyond the Building and Hey Dad. Rob dives deep into commercial real estate debt strategy, the importance of tracking OKRs and KPIs, and the long-term thinking that separates real estate professionals from amateurs.

But this conversation doesn’t stop at business. Rob also opens up about parenting adult children, financial literacy, and the “green gas” phone call that inspired his latest book, Hey Dad, a must-read for any parent raising self-sufficient young adults in today’s world.

Whether you’re a multifamily investor looking to improve your financial game or a parent preparing your kids for life, this episode delivers hard-earned insights from one of the best in the business.

Get the books:
Hey Dad: https://heydadbook.com

Connect with Rob Finlay
Website: https://robfinlay.com
Instagram & more: @robfinlay

00:00 - Introduction  

04:54 - KPIs & OKRs Explained (with Chick-fil-A References)  

14:47 - Smart Leverage & Exit Strategies  

18:15 - How New Investors Should Think About Equity, Recycling Deals, and Exit Strategies  

21:41 - Refinancing vs. 10-Year Lockups  

29:24 - The 2021–2022 Bridge Debt Trap  

32:49 - Hey Dad: The Gas Pump Phone Call That Started It All  

39:46 - Real Parenting Talk: Teaching Independence Through Exposure  

43:05 - Kids & Money: Raising Financially Literate Adults  

49:34 - Gino Wraps it Up 

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